- 1. SOFT LANDING SUPPORT S.M.KARUPPANCHETTY Deputy Chief
Operating Officer (ASP) & Senior Manager Agri Business
Incubator ICRISAT, Patancheru Andhra Pradesh INDIA 502 324
2. What is Soft landing?
- It is the support given to foreign companies when they come and
want to establish their business in a new country.
- Some other soft landing providers are NBIA (National Business
Incubation Association), EBTC (European Business & Technology
Centre).
3. Soft landing Opportunities inAgri Business
- Marketing of the various products and services of the company
for Agriculturist in the new country
- Innovative Agro Tech application, Up gradation opportunity in
the new country
- Business tie-ups with Agri Business ventures in New country for
Business development, Supply Chain, Investment, Outsourcing
etc.,
- Strategic Investment in Developing country's economy by
Diversification in Agri Business
- Mergers & Acquisitions of Agri Business Ventures
4. Soft landing Services
- Domestic market research, Test Marketing and entry
assistance
- Trials, Testing and customization of Products &
services
- Assistance regarding registration of firm, product by liaison
with different govt. & municipal departments
- Communication services (telephone, fax, internet)
- Access to mailing and courier services
- Recognition of Soft landing firms by BI Communication
- Intellectual property protection assistance
- Help meeting government regulations & Import/Export
laws
- Due Diligence on local and international firms
- Soft landing Period 1 to 2 years
5. Benefit of Soft landingofAgri Business ventures?
- Agriculturist/Farmers New Technology, Products and Services
that Increases the profit ,ease of operation and provides a new
opportunity
- Host Institute-Opportunity on Working with Innovation, Tech
Commercialization , R&D and trials, Impact on Agriculture,
Revenue generation
- BPDS/Business Incubator-New Clients that can fulfill the
objective of BPD, Utilize the resources & generate Revenue
- Country-Investment in Priority sector, Employment, Tax income
reduces Forex and Increases Trade
6. Approach of Soft landing throughNAIP-BPDS
- Preparation and Setting up systems-Consensus of Soft landing
service with Details, tariffs, Procedures and engagement
formalities, Training Staff and allocation of necessary
resources
- Marketing Video, Brochure, Exhibit, Publicity, Advert, Web and
scouting through networks and events.
- Soft landing Services Providing Services as agreed to anchor a
Venture/commercialize a new technology
7. How to do Soft landing throughNAIP-BPDS ? HI Facilitate
Partnership & Networks HI/Associate Due Diligence Associate
Govt Regulation & others Associate IPR assistance
HI/ABI-ICRISAT Recognition in Communication Associate Language
training HI Access to mailing & courier services HI
Communication services Associate /HI Registration & Liaison
Associate /HI Market research& Test Marketing HI Physical
Office Space ABI-ICRISAT/HI Marketing ABI-ICRISAT/HI Preparation
& Setting up systems Role Activity 8. Financial Mechanism
- Registration &Enrolment fee$ 5000/year
- Actual Services Cost associated like with the services .
- a. For trials and testings:-
- For crops :Rs 10,800/crop/season/variety/place
- Soil testing: Rs 800/test/nutrient
- Pesticides: Rs 50 lakh/trial
- b.Office/laboratory space cost: Rs 2500-5000/sq m/year
(depending on the facilities)
- c. Utilities : Electricity= Rs 9.45/unit
- Telephone = Rs 0.85/min for STD calls,0.85/3 min ISD
- Business establishment, Development & Commercialization of
tech Equity/royalty
9. THANK YOU