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WHAT THEY DON’T TEACH IN TRAINING
Jamie Edwards
THINK DIFFERENTLY
ME: YouUS: Industry
THEM: Clients
The motivation of human spirit is hard to calculate but easy
to witness
CLIENTS
POTENTIAL?
IT v HT
COACHING REVOLUTION
- PEOPLE DESPERATE FOR HELP
- BUSINESS
- 80’s = FITNESS
- BODY TO MIND
- 2012
“You’re not in the training business,
you’re in the business of marketing your training services.”
WHAT BUSINESS ARE YOU IN?
ALL PERFORMANCE IS STATE DEPENDENT
UPDATE or OUTDATE
50yrs 438,000 hours
30yrs 263,000 hours
40yrs 350,000 hours
FOUR SPORTING TYPES
UN TRAINED SKILLS : UN TRAINED BRAIN
TRAINED SKILLS : UN TRAINED BRAIN
UN TRAINED SKILLS : TRAINED BRAIN
TRAINED SKILLS : TRAINED BRAIN
1
2
3
4
BEFORE:DURING:
IN BETWEEN:AFTER:
INFLUENCE No 1 Skill in Life
TRAINED BRAIN SANDWICH
tune in...WAVELENGTH
TUNE IN?AM VISUAL
FM AUDITORYMW KINO
LW GUSTATORYOLFACTORY
PREDICATES SENSORY BASED
- Identify the channel
- Construction
- Listen
EFFECTIVE COMMUNICATION
- WORDS
- TONALITY
- BODY
MARRIED TO THE BRAND
STOP?
KEEP?
START?
IT’S CALLED CHOICE
THE FOUR QUADRANTS OF TIME
QUADRANTS OF TIME
1. DISTRACTION: Not important and not
urgent
2. DELUSION:
3. DEMAND:
4. ZONE:
Urgent But Not Important
Urgent and Important
Important But Not Urgent
QUADRANTS OF TIME
1. DISTRACTION:
2. DELUSION:
3. DEMAND:
4. ZONE: What did you do that was important but not urgent? You didn’t have to do it but CHOSE to.
What did you have to do immediately?
What do you do to escape? How long?
What are the thing you did but were frustrated that you did them?
“What people remember in business
isn’t the mundane day to day details.
It’s the peak experiences that create
lifelong inspiration.”
- Chip Conley
RELATIONSHIPS
TESTIMONIALS-FULL NAME- RESULTS
- ASK THE QUESTION
TESTIMONIAL:
In preparing Powerplate UK’s Sales Team prior to the 2009 FIA Conference at Bolton Wanderers’ Reebok Stadium; Jamie Edwards was the perfect partner to deliver key focus points for our business. I have no hesitation in recommending Jamie & Trained Brain.
Jeff Davis BSc.(Hons.) Sports ScienceDirector of Commercial Sales UKPowerplate International
“In a pressurized environment Jamie developed a training methodology that highlighted real
leadership, clarity of objectives and a belief in the delivery. Jamie’s insight into individual & team behaviours helped to develop a set of
objectives that succeeded in getting the programme to contract with the client.”
Peter McIntosh, OBECEO Aircraft Carrier Alliance
“………we feel that Jamie is one of the best in the world in these areas. There for we have had the benefit of having Jamie on stage before the Swedish PGA professionals at our annual teaching summit several times. He has helped the Swedish PGA professionals to become better coaches.”
Johan HampfVice Managing Director. Head of EducationProfessional Golfers' Association of Sweden
INSTANT BOND METHOD:CONNECTING WITH YOUR
CLIENTS
“If there were no limitations or
consequences what would your perfect AVERAGE day
look like?”
“Whatever you write you have to live this day for the rest of your life or very cloe
to it.”
PERFECT AVERAGE DAY
“Where would you live?”
“What would your house look like?”
“What would you do in the morning?”
“What would you have for breakfast?”
MUNDANE STUFF (KIDS,SCHOOL,ETC)
“What would you do the first half of the day?”
“What would you have for lunch?”
“Who would you have lunch with?”
“What would your friends be like? What would you talk about?”
PERSONAL STUFF
“What would you do for personal fulfillment”
“What life purpose would you strive for?”
BUSINESS STUFF
“What would your business be?”
“What time would you start?”
“What would you DO at work?”
“What are your clients like?”
REALLY BIG STUFF
“What are your relationships like?”
“What do you do for family time or personal time?”
“What would you have for dinner?”
“Where would you eat?”
“Who would you eat with? What would you talk about?”
WINDING DOWN
“What would you do at night?”
“Who would you do it with? Where?”
“What would your thoughts be last thing at night?”
“Who is your Gill or Robert?”
INSTANT BOND METHOD
“Find Out Who Your Market REALLY Is?”
“EMPATHY: Identify their core”
“What do they REALLY want?
INSTANT BOND METHOD
“Gender”
“Age”
“Married? Kids?”
“What’s their spouse like? What does their spouse think?”
“What’s their relationship with their kids like?”
“What would they be wearing?”
“What do they do for a living?”
“What’s their biggest frustration?”
SHAPE YOUR FUTURE
NEW MATH OF CHANGE
Jamie EdwardsE: jamie@trained-brain.com T: 01457 877722Twitter: jamieedwards
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