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White Hat & Black HatSEO
Varun Jain| Abaxis Softwarehttp://www.abaxsoft.com
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1. Definition of SEO
2. Current State of Search
3. Organic vs. Paid
4. How Search Works
5. SE Ranking Factors
6. Why It Matters
7. White Hat Vs Black Hat8. Conclusion
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Definition1
The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job.
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The State of Search
• Next to email, Search is the most popular online activity
• Search engine results continue to get better every year
• Today, Google knows about more than 1 trillion web pages, and they find 2 billion new ones every day
• Just as we rely on search engines, they need our help to improve their relevance.
• Good or bad…we are what Google says we are.
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Our Work & Play begin with
Search
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Organic Vs. Paid
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Pay Per Click (PPC)
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Local Results (Maps)
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Organic Results (SEO)
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Search Engines Facts:3• Internet users prefer organic listings (74% Google.com&
61,5% Yahoo.com)• Internet users just trust Google, which means that being
listed in google’s 1st page becomes synonymous with quality of your brand. Lack of such listings just means that you don’t worth being there. As simple as that.
Search Engine Marketing
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How Search Engines Work
1. Search engine bots/spiders are continuously crawling the web, making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links.
2. Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. Again, these bots are basic…they can read text and links, but not much else.
3. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm.
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White Hat VS Black Hat SEO
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SEO Recipe
On Page FactorsPage TitleKeywords in ContentHeading Tags
Keyword ResearchHow do people search?Competition level2-4 word phrases
Link BuildingInternal ExternalAnchor Text
Improved RankingsBetter VisibilityIncreased TrafficMore Leads/Sales
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Page Rank Page Ranking
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1. Keyword Use in Title Tag2. Overall Popularity of Site – “Trust” & “Authority”3. Anchor Text of Inbound Link4. Age of Site5. Internal Link Structure6. Keyword Use in Page Content7. Outbound Links to Quality/Relevant Sites8. Age of Page9. Keyword Use in Heading Tags (H1, H2, H3)10. Age of Link
Search Engine Ranking Factors5
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Why It Matters
SEO is important because it improves the odds of someone finding your company online.Online visibility can help your credibilityand brand awareness.Improved rankings don’t always translate to more traffic and sales.Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services.Your online marketing efforts should be focused on an end result.Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
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Why It Matters
Both ClientsFree Traffic
Paid Traffic
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BenefitsFree traffic, you don’t pay per click
Modify the content with specific keywords to increase traffic.Highest ROI than any other marketing medium
Modify the HTML code to make it Search Engine friendly
Organic listings are perceived by users to be non-biased
Helps in creating an online brand
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1. http://www.rankforsales.com/seo-definition.html2. http://www.cartoonbank.com3. http://www.openglobalmarketing.com4. http://www.webmartllc.com/images/seo-white-black-ha
t.png5. http://www.seomoz.org
References
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Company : Abaxis SoftwareWebsite Url: http://www.abaxsoft.comEmail Add : info@abasoft.comContact Number: +91-9541717488
Contact Details
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