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Why do we say “Drink up”, when gravity
dictates that we drink down?
The Cola Battle
They fight over which tastes best – and for market share.
Is there REALLY that much difference?
Can you pick your favorite?To find the answer…
On Monday, 3/4/2013
YOU tied on the gloves.Before we look at the results, let’s look at the overall
results in the outside world…
Initial Preference0
10
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70
Coke vs. Pepsi
CokePepsi
Perc
enta
ge
People that Chose Initial Preference0
10
20
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50
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100
Coke vs. Pepsi
CokePepsi
Perc
enta
ge
100
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Coke vs. Pepsi
CokePepsi
Calo
ries
Income figures for Pepsico and The Coca Cola Companyreveal the TRUE LEADER in annual sales.
Gross income for Pepsico: $11.12 BillionGross profit for Coca Cola: $7.34 Billion
The Flavor that is Favored
Coke Pepsi0
5
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40
45
Percentage of Cola Market
soda market share
Pepsi controls 31.3% of the market, while Coke leads with 42.8%
Coke has the greater market share…
and prices are comparable…
How is Pepsi the big winner?
Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist
Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices
Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina
Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist
Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays AquafinaTostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices
Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina
Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices Fritos Aunt Jamima Syrup Quaker Instant Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices Fritos Aunt Jamima Syrup Quaker Instant
Oatmeal Doritos Gatorade Ruffles Sierra Mist Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina Doritos Gatorade Ruffles Sierra Mist Walkers
Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays AquafinaTostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices
Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina
Tostidos Pepsi Cola Chewey Granola Bars Quaker Oatmeal Cheetos Tropicana Juices Fritos Aunt Jamima Syrup Quaker Instant Oatmeal Doritos Gatorade Ruffles Sierra Mist
Walkers Potato Crisps Lipton Tea 7up (outside U.S.) Pepsi Max Lays Aquafina
Food and Snack SalesAccount for 48% of Pepsico’s
Net IncomeAmong the most famous names owned by Pepsico
are The Quaker Company and Frito-Lay
AquapureAquariusBacardi Mixers Bacardi Premium Mixers Barq'sBarrilitosBeverlyBright And Earlycaffeine free Barq'scaffeine free Coca-Colacaffeine free Coke light/Diet Coke AquapureAquariusBacardi Mixers Bacardi Premium Mixers Barq'sBarrilitosBeverlyBright And Earlycaffeine free Barq'scaffeine free Coca-Colacaffeine free Coke light/Diet Coke
Delaware Punchdiet Barq'sDiet cherry CokeDiet Coke/Coca-Cola lightDiet Coke/Coca-Cola light with Limediet Fantadiet Inca Koladiet Mello Yello/Mello Yello ZeroDiet NESTEA diet Vanilla Coke Dr PepperEvianFantaFive AliveFlavor RageFrescaFruitopiaFUZE Master ChillMaster PourMcCafeMello Yello
Minute Maid Juices To GoMinute Maid Soft DrinkMonsterNESTEA *NESTEA COOL *Northern NeckNOSOdwallaPeacePepe RicoPibbPOWERADEPOWERADE LIGHTPOWERADE PLAYRed FlashSimply OrangeSmartSokenbichaSouthern SunSpriteSprite RemixSprite Zero/diet Sprite/Sprite light TaB
The Coca Cola Company, on the other hand, is primarily a beverage
company.
While total revenue is lower than that of Pepsico, a much larger
portion of it comes from beverage sales.
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