WIPO Worldwide Academy Founded March 1998 In Response to Challenges and Opportunities in IP Human...

WIPO Worldwide AcademyWIPO Worldwide AcademyFounded March 1998Founded March 1998

In Response to Challenges and Opportunities in

IP Human Resources Development

Challenges

• Post TRIPS: IP interdisciplinary subject; But lack of specialized human resources viz:– IP offices - technical staff, lawyers, collective

management societies– Universities, technical institutions, high

schools– Policy makers and advisers in government

Challenges

– Law enforcement - judges, police, customs officers

– Professional associations including Chambers of Commerce

– Private enterprises specifically SMEs– IP Asset management specialists– R & D institutions - scientists, engineers,

biotechnologists, etc., to draft patent specifications and conduct patent search

Challenges

– Taxation experts with IP knowledge

– Inventors associations

• Need to create awareness of IP as a tool for national development, innovation and wealth creation (private and public)

• Need to create general awareness of intellectual property and its implication on other disciplines outside law

WIPO WORLDWIDE ACADEMY

WIPO Academy’s Programs

Forum for debate /exploration of IP policy

Center of excellence in teaching, training, research in IP

WIPO Academy

Objectives

Development of human resources in IP

Essential Factors to Development• “…three basic things right: … the right education programs and

knowledge skills to empower more of their people to innovate…; and the right governance – that is, the right tax policies, the right investment and trade laws, the right support for research, the right intellectual property laws, and, most of all, the right inspirational leadership – to enhance and manage the flow with the flat world.” *

• “Four interconnected features of the modern market economy are of decisive importance, the corporation; innovation and growth; intellectual property; and the role and functioning of financial markets. […] Given the role of innovation, intellectual property is … the most important example of property that only a powerful state can protect”. **

*Thomas L. Friedman, The World is Flat (2006)**Martin Wolf, Why Globalization Works (2004)

National Strategy of Intellectual Property

Business-friendly Environment

Institution (IP Laws, IP Office)

Government Strategy/Policies

Cultivate “IP Conscious” Human Resources (Education to Creators, Innovators) !

Wealth, Value, Brand of Companies & Nation (protected by IP)

WIPO Academy Distance Learning Program in Seven languages

Всемирная Академия ВОИС

أكاديمية الويبو العالمية

La Academia Mundial de la OMPI

A Academia Mundial da OMPI

Académie mondiale de l’OMPI

世界知识产权组织世界学院

Background of WIPO DL

• Within Use of ICTs (new era)

• First generation: Web pages and home grown systems (WEB) 1993/94

• Second generation: Learning Management Systems (LMS) Standard Packages 1997/98)

• Third generation: Managed Learning Environment (MLE) Integ. Solutions 2000/current (WIPO)

• Fourth generation: Personal Learning Environment (PLE) Lifelong eportfolio & student controled, webcasting, blogging 2000/current

• Fifth generation: Collaborative Working Envirnment (CWE) Webdesktop & applications «Web 2.0 » multimedia authoring & video editing

Cost effective Flexible Large audiences

Cater to varying types of learning and languages:

Distance Learning

Course Selection Academic Year 2007

DL 001 – Intellectual Property Primer (20,000 students)DL 101 – General Course on Intellectual Property (50, 615)DL 201 – Advanced Course on Copyright and Related Rights DL 202 – Advanced Course on Electronic Commerce and Intellectual Property DL 203 – Advanced Course on Traditional Knowledge and Intellectual Property (60- course under review)DL 204 – Advanced Course on Biotechnology and Intellectual

Property DL 205 – Introduction to the UPOV System of Plant Variety Protection under the UPOV Convention

Course Selection Pilot Courses Academic Year 2007/9

DL-208 – Patent Drafting (June 2008)DL-209 – Patent Search (June 2008)DL-301 – Patents (June 2008)DL-302 – Arbitration and Dispute Settlement (June 2008)DL-303 – IP for Small and Medium Size Enterprises DL-304 – Technology LicensingDL-305 – Copyright LicensingDL-306 – Biotechnology Licensing

Fee per course

• DL-001 – sponsored by WIPO

• DL- 101 – sponsored by WIPO

• Advanced Courses:- Administration fee – USD 80.00 – USD 120 students &

professionals -participants with whom WIPO has a Technical Cooperation

– USD 250-USD 400.00 students & professionals -standard fee

What Research Says about Learning Goals and Styles (60 years)

• 3 Types of learning approaches

• Deep approach - Intention to understand

– Motivated by intrinsic interest– Vigerous Interaction with content– Versatile learning-comprehensive and operational

learning • Surface Approach- Intention to reproduce or

memorize– Motivated by extrinsic interest (tasks oriented)– Failure to distinguish principles and examples– Focus on elements without intigration to principles– Time pressures

• Strategic Approach- Intention to obtain highest possible grades– Motivated by hope of success– Highly organized– Ensure materials for studying– Use previous exam papers, alert to marking schemes

Learners at a Distance

Metacognitive Skills Cognitive SkillsPlanningAppraising relevanceIdentifying RequirementsGoal settingEstimating time and effortOrganizing resourcesFinding a place to studyMonitoring comprehensionManaging time and pacingMonitoring process toward goalsMaintaining motivationStaying on trackSeeking helpEvaluating Learning

Selecting relevantInformationComprehensionApplicationAnalysisSynthesisEvaluationCreative thinkingCritical thinking

The face of WIPO Academy DL Program

DL-101 (since 1999)

• DL-101 • (in 7 languages)

• General Course on Intellectual Property -– Guide to studying the course– Introduction to Int. Property – Copyright– Related rights– Trademarks– Geographical Indication– Industrial Design– Patents– International Registration Systems– Unfair Competition– Protection of New Varieties of Plants– Discussion and Summary– Final Exam

DL-101-Offering-Outsourcing-Licensing of Courses

D L-101 General Course on I ntellectual Property

D L -K L-1 0 1E2 0 05 ..

1 9 3 /1 2 U n i.s tu de n ts

T u rin M a s te rs2 00 4-2 005

60s tu de n ts

IG N U -IP C o u rse2 0 05 (Ind ia )o ve r (8 0 0)s tu de n ts

D L _1 0 1E1 9 99 -2 0 06 ..

2 8 ,698s tu de n ts

D L _1 0 1F1 9 99 -2 0 06 ..

2 ,611s tu de n ts

D L -U F R G S2 00 3-2 005

(4 1 2)s tu de n ts

D L _1 0 1S1 9 99 -2 0 06 ..

6 ,174s tu de n ts

D L _ 10 1 C h2 0 02 -2 0 06 ..

3 ,817s tu de n ts

D L _ 10 1 R u2 0 03 -2 0 06 ..

4 ,582s tu de n ts

D L -10 1P2 0 03 -2 0 06 ..

2 ,803s tu de n ts

D L -10 1A2 0 04 -2 0 05 ..

7 27s tu de n ts

W IP O A ca d em y's D L -1 011 99 9-2 006

4 9 ,0 00 -55 ,0 00s tu de n ts

Advanced Courses (DL200s)Head Tutors

D L-201 G eneral C ourse on Intellectual Property

D L -20 1EJa pa ne se

T h a iK o re an

D L _2 0 1E2 0 04 -2 0 06 ..

7 50s tu de n ts

D L _2 0 1F2 00 6.

60s tu de n ts

D L _2 0 1S2 0 05 -2 0 06 ..

4 80s tu de n ts

D L -10 1P2 0 03 -2 0 06 ..

30s tu de n ts

W IP O A ca d em y's D L -1 012 00 4-2 006

1 600s tu de n ts

DL Participants

Other Legal Prof.

StudentGovt. Off.

I.P. Off.

Scientist

Manager

TeacherI.T. Prof.

MedicalMedia

Self-emp

EngineerLegal Prof.StudentGovt. Off.I.P. Off.ScientistManagerEngineerTeacherI.T. Prof.Self-empMediaMedicalOther

Participants by category

Cooperation with Universities

0100020003000400050006000700080009000

10000110001200013000140001500016000170001800019000200002100022000230002400025000

2000 2001 2002 2003 2004 2005 2006 2007

Distance Learning

Beneficiaries 2000- 2007: 82,677Beneficiaries 2000- 2007: 82,677

Without DLWith DLWith Fellowships

Worldwide Coverage

NT CR

Drafting

P TM ID

Licensing

Disputes Settlement

Practical Skills

Theory

Business/ public policy/Global

UC

Three Dimensions!

Strategic use of IP requires interdisciplinary

(multi-dimensions) knowledge and skills.

Objective -Interdisciplinary Approach to Teaching IP

IP Teaching by WIPO Academy- Distance Learning Tutors

• Persepctive on Teaching

• Persepctive on knowledge

• Instruction

• Active engagment with information provided

• Subjective, contextualized, relative, situated in action, fluid

• Learner-centered

IP Teaching by WIPO Academy- Distance Learning Tutors

• Role of the teacher• Role of the learner

• Goal: Guide, Facilitator• Goal: Active participant, responsible

for his/her own learning• Learning method• Assessment

• Goal: Interactive engagement• Goal: Standardized tests, self

assessment

Thank youThank you