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www.involver.com // info@involver.com // 415.963.4255
TM
Us Weekly Case StudyHow to Maximize your Facebook PageDMA Social Media Spotlight 2010
www.involver.com // info@involver.com // 415.963.4255
TM
Social Network Ad Spending expected to increase over the next few years
• Online ad spend expected to increase from 8.7% of total media spend in 2008 to 15.2% in 2013• While eMarketer expects that Social Media Ad Spending will increase at a similar rate to the total online ad spending market, Involver expected it to increase at a more rapid pace, resulting in a >$2B market in 2012
Source: eMarketer, Forrester, Team Analysis
www.involver.com // info@involver.com // 415.963.4255
TM
www.involver.com // info@involver.com // 415.963.4255
TM
www.involver.com // info@involver.com // 415.963.4255
TM
“engagement, audience targeting, sharing and branding potential, and reach.”
www.involver.com // info@involver.com // 415.963.4255
TM
Social Media Objectives
• 92% of customers have not even begun using social media yet!
• We are at the tip of the iceberg!
AcquisitionAcquisition EngagementEngagement MonetizationMonetization
92% of customers 7% of customers 1% of customers
www.involver.com // info@involver.com // 415.963.4255
TM
direct marketing channel to an opt-in subscriber base and their friends.
www.involver.com // info@involver.com // 415.963.4255
TM
Involver enables brands to build, monitor and measure customized Facebook Pages.
www.involver.com // info@involver.com // 415.963.4255
TM
The First Complete Marketing Suite for
All Premium Accounts include:
Fan Re-Engagement
Engaging applications Enterprise-grade
reliability
Premium branding options
Comprehensive analytics
Automatic content publishing
Dedicated account manager
Viral Syndication Premium marketing
services
From setup to engagement to syndication, Involver does all of the heavy lifting for you.
www.involver.com // info@involver.com // 415.963.4255
TM
Involver Fan Page Applications: A growing suite of brandable and engaging
applications.
More than 20 applications ready made for Facebook Pages
www.involver.com // info@involver.com // 415.963.4255
TM
Us Weekly Facebook Page in 2008:
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Facebook Pages: The PastApril 2009
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- 2,700 fans-No fan interactions
-
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TMNews
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TMVideo Gallery
www.involver.com // info@involver.com // 415.963.4255
TMTwitter
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Involver Fan Page ApplicationsA new solution for brand marketing on FacebookMay 2009
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- 260,000 fans- 30,000 fan interactions/week
After 150 days:
www.involver.com // info@involver.com // 415.963.4255
TM
What can we learn from Us Weekly?
www.involver.com // info@involver.com // 415.963.4255
TM
massive direct marketing potential using Facebook Pages.
www.involver.com // info@involver.com // 415.963.4255
TM
Don’t advertise to your audience.
Give your fans tools to tell their friends about you.
www.involver.com // info@involver.com // 415.963.4255
TM
Get started: www.involver.com/pagesFind me on twitter @rahimthedream
More info on Involver:rahim@involver.com
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