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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
The PlanetData View on Dissemination: Scalable differentiation and interweavement of
Content and Communication
Anja Bunnefeld, Johannes Breitfuss, Carmen Brenner, Alice Carpenter,
Lyndon Nixon, Anna Fensel, Dieter Fensel, Michael Fried, Birgit Leiter,
Simeona Pellkvist, Elena Simperl, and Stephan Thaler
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The challenge
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• The last two hundred years have revolutionized international
transport and communication. Fax, phone, and later the internet,
have radically changed our communication possibilities.
• More and more communication has been freed from the
geographical barriers that formerly limited their speed and
expansion.
• Now, it is (in principle) possible to instantly communicate with a
large fraction of the entire human population.
• Nevertheless, new means also generate new challenges.
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• How can he ensure that he is found by his potential customer?
• He should have a web site with high visibility by various search
engines,
• he must be present in a large number of on-line booking channels,
• we should find him through the web site of the town,
• and obviously a facebook site is a must (why not with a booking
engine link included?).
• Bookings through mobile platforms are significantly increasing and
you want to be found there too.
Assume the task of a small hotelier
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Assume the task of a small hotelier
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• Why not add a video about the hotel on youtube, a chat channel for
instant communication, fast email and fax response capabilities,
• the old-fashioned telephone, and occasional tweets and emails that
are clearly distinguishable from spam?
• Preferably the communication should be multi-directional, i.e., the
hotelier should realize when one of his posts gets commented on.
• or even more importantly, he should be aware when someone talks
about his hotel and how much the costumer liked it.
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The channel cake
5
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The solution
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• The core idea of our approach is to introduce a layer on top of the
various internet based communication channels that is domain
specific and not channel specific.
• So one has:– information models (specific for certain domains), that define the information or
knowledge items;– a channel model (the communication model), that describes the various channels
and their target groups;– mappings of information items on channels through a weaver; and– finally a library of implemented wrappers for actual channel instances
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Information Model
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• Organization. This functional model defines the project as a
structured entity composed by goals and means to achieve them.
• Interact. This Communication model defines how you can interact
with the project.
• Events. This Process model describes the major activities of the
project.
• Resources. This describes the project in terms of its measurable
and durable outcomes.
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Organization
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• Mission statement what, why and how the organization contributes
to its solution.
• A generic description of this project. It starts and ends, it has a
name, a logo, an URI, etc. Therefore we expect a project
description roughly reflecting what is called a project fact sheet by
the European commission. To keep it readable, understandable,
and accessible to a broader audience, additional press material
should be provided, too.
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Organization
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• The project body that carries it is composed by partners that should be
mentioned. Partners are legal entities with their own structure.
• Item 1: An ontology used to describe these organizations based on
schema.org is provided in the next version of this draft.
• Legal entities are in the end nothing else then a structured pattern of
interaction of people. Therefore, it is more than wise to list the people
that carry the actual work on the project.
• Item 2. An ontology used to describe people based on schema.org is
provided in the next version of this draft.
• Finally, the funding body should be mentioned.
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Interact
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• Join PlanetData as an associate partner.
• Join PlanetData as an core partner. – the closed call and – the future call.
• Address: Skype id, an email address, a phone number, a fax
number, a postal address, a Facebook account name, a Twitter
account name, and a list of project email lists.
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Events
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• Two diemsnions to distingusih them:– past events and future events; and– internal events (i.e., project meetings) that are “owned” by PlanetData and external
events that are aligned with and supported by PlanetData.
• PlanetData also wants to stress a specific type of events, i.e.,
training events. Well, why not? However, you nearly would expect
non-training events as complementary categorization.
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Events
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• Item 3: In general, the conceptualization is quite broken since we
mix dimensions with subconcepts and give special prominence to
one type of events.
• Item 4: An Ontology for describing events derived from schema.org
• Item 5: and a proper categorization of external events
(conferences, workshops, etc.) must be provided.
• Problem 1: Which process or incentives ensure a proper recording
of aligned events?
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Resources
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• Project deliverables
• PR material
• Publications. – Here, we have a second problem: Which process or incentives ensure a proper
recording of publications? – Item 6: An ontology used to describe publications will be provided in the next version
of this draft.
• Presentations. – Problem 3: Which process or incentives ensure a proper recording of presentations? – Item 7: An ontology used to describe presentations will be provided in the next version
of this draft.
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Resources
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• Data sets
• Tools
• Videos
• Event summaries. – Here, we have a fourth problem: Which process or incentives ensure a proper
recording of events?
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The authorship table
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The authorship table
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The authorship table
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The authorship table
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The Channel Model
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• Web 1.0: A web site that publish mostly static information.
• Web 2.0: Means for publishing streams and interacting with
information prosumer
• Web 3.0: Providing content for machines to read and process.
• Non-web means such as email lists.
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Web site
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• should directly reflect the conceptual structure of its information
model.
• Future version may become optimized by accessibility issues.
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Web 2.0
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• A wiki.
• A news ticker (RSS feeds).
• Slideshare
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Web 3.0
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• Obviously future versions of the PlanetData web appearance must
include: – RDFa and Microformat information at the web site, – an RDF dump, and – a SPARQL endpoint providing machine processable information. – This data should be described using Linked Open Data (LOD) and schema.org
vocabulary.
• A plan for this is urged urgently. Item 8
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Email lists
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• Email lists are a proven means to broadcast information and to have
discussions going on. – However, we lack a defined list of email lists relevant for PlanetData.– Missing Item 9.
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Weaving Meaning with the Transport Channel
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• Formally a weaver is a ordered list of tuples of five elements: – An information item– A channel– A rule describing how the content is processed to fit a channel– Scheduling information– An executor performing the update of a channel.
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Web site
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Web site
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Web Site – dynamic/2.0 elements
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• Share
• Like
• News
• Partner
• People
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Web Site
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• The content-channel weaver is provided by sending an email with
the content to the web master or by directly accessing the content
management system Drupal.
• A detailed table will be provided in the appendix of this document
that specifies the precise URI for each content type.
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Web 2.0
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Web 2.0
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• Workflow 1: First a news is published as RSS feed and then this
news is tweeted referring to the URI of the news.
• Facebook should receives the tweets (can be fully automated) and
photos are downloaded there (executor Scientific Director).
• Fileshare should receive all presentations, executor DM.
• Wiki. Ised for internal project collaboration. Open visible to provide
a detailed information source on the work in the project.
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Email lists
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• Missing is:– Item 9: the precise definition of email lists per item,– Item 10: Scheduling constraints that prevent spamming of these lists.
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Outlook and Conclusions
32
• Implementation of the current proposal
• Resolving open items and problems
• Future versions of our dissemination concept may investigate the
additional use of flickr, LinkedIn, blogs, sharing of bookmarks,
youtube, and other means not yet mentioned. See all the buttons
offered by the Seals project:
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Outlook and Conclusions
33
• Quality control and monitoring are completely missing.
• Location-based mobile dissemination channels are missing.
• Feedback analysis and bi-directional communication is missing
• Web3.0 is totally missing
• On-line reputation management as a holistic approach is missing
and the holy grail to go for.
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