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www.radian6.com

listen – measure – engage

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Social Media Monitoring Tools

What are Social Media Monitoring tools?

Listening to what people say about various topics in the social

media sphere

Different from Social Media Dashboard tools (e.g. hootsuite)

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Social Media Monitoring Tools

Why does an Enterprise need a Social Media Monitoring tool?

Monitoring your brand’s reputation, benchmark your competitors, generate new sales leads by:

Listening to what people, customers and potential customers think about your brand

Measuring social media

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Radian6 – Powering the Social Enterprise

Radian6 Analysis Tools

Listening Grid

What channels to monitor (e.g. blogs, facebook, twitter, youtube etc.)?

Which countries and languages?

Which topics to listen to?

Set alerts

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Radian6 – Powering the Social Enterprise

Radian6 Insights

Combines raw data and 3rd party* services to:

Reveal the intentions and emotions behind social posts

Provide demographics like age, gender and location

Segment posts by type (questions, complains, etc…)

One-click lists and tag clouds of the most talked about people, places and things

*such as Klout, OpenAmplify, OpenCalais

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source: http://www.radian6.com/platform-blog/2011/10/listen-analyze-and-engage-on-the-social-web-with-radian6/

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Radian6 – Powering the Social Enterprise

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Radian6 Engagement console

Respond to the posts via your personal or corporate social media accounts

Look at the social profiles of the people talking about your brand

Collaborate with your team (e.g. participation assignments)

Team management (Superuser)

Integrate custom or pre-built applications (e.g. Social CRM tools)

source: http://www.radian6.com/what-we-sell/engagement-console/

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Radian6 – Powering the Social Enterprise

Under the hood

Proprietary crawlers

APIs like the Twitter firehose, Facebook Graph API

Natural Language Processing*

*OpenAmplify

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Radian6 – Powering the Social Enterprise

Facts

Client list includes over half of Fortune 100 Co.

•Technology, Software, Financial Services, Airlines, Agency, Retail, Travel & Leisure, Higher Education, Manufacturing, Transport…

Founded in 2006

Bought by SalesForce in 2011 (Canada)

Pricing (no free plan, Business $600/mth to Pro $10.000/mth)

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Social Media Monitoring Market

Other:

Alterian SM2

Nielsen – NM Incite

Lithium

Sysomos

Attensity

Spiral16

Hubspot

Viralheat

Brandwatch

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Source: Forrester Research - Listening platforms Q3 ‘10

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References

SalesForce: http://www.salesforce.com/

The Forrester Wave: Listening Platforms, Q3 2010: http://www.nmincite.com/wp-content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdf

Converseon: http://converseon.com/

Symfony: http://www.cymfony.com

VisibleTechnologies: http://www.visibletechnologies.com/

Alterian SM2: http://www.alterian.com/socialmedia/products/sm2/

Nielsen NMIncite: http://www.nmincite.com/

Lithium: http://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoring

Sysomos: http://www.sysomos.com/

Attensity: http://www.attensity.com/home/

Spiral16: http://www.spiral16.com/

Hubspot: http://www.hubspot.com

Viralheat: http://www.viralheat.com/

Brandwatch: http://www.brandwatch.com/

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