Yes we did

YESWEDID Strategic insights

from the campaign that redefined modern politics

Rahaf Harfoush© Rahaf Harfoush 200811/30/08 1

About me

The Road to Chicago

Three Differences

• Fifty State Strategy

• Targeted the disaffected center

• Focused on small donations

Overall Funds Raised

McCain

McCain $360 million

McCain

McCain $360 million

McCain

Obama $639 million

Obama Fundraising September 2008

$150 Million

Deconstructing the Elements

3, 279,102 friends 620,359 friends

1,043, 850 friends 218,172 friends

1,824 videos uploaded Channel Views: 20,024,491

330 videos uploaded Channel Views: 2,221,268

137, 206 followers 4, 848 Followers

Social Networking Numbers

•Over 13 million email addresses collected– John Kerry 2004 : 3 million

• 1 Billion Emails•Hyper-Segmented

Text Messaging & Mobile

• 1 million subscribers

• Battleground subscribers received +3 messages on election day

• 20 messages each month on average

iPhone Application

MyBO Numbers

• 2 Million profiles created

• 35,000 volunteer groups• 400,000 blog posts

• 200,000 offline events

MyBO Dashboard

Activity Index

Personal Fundraising Page

MyBO Find an Event Near You

Neighbor to Neighbor

Voter Script & Reporting Screen

Before we begin…

1. Give New Media A Seat at the Table

• New Media as a department.• Requires investments of time,

people, and money. • The role of New Media within

corporations is evolving.

2. Tools are useless without a blueprint

• Half of all New Media campaigns fail.

• No off the shelf solution.

• Find the sweet spot

Hope. Change. Action.

3. Know the lay of the land

• Find the conversations

• Easy to find, easy to use

• Map out your digital landscape.

Questions to Ask

•Why are we entering this space?

•How will this improve our brand, product or reputation?•What value are we adding?

• Is this a good fit?

A good fit…

•100,000 installs in the first 72 hours

•300,000 active users in six days

• Uninstall rate of less than 10%

4. Build Relationships

• Learn the social etiquette – it varies by network.

• Be authentic – you can’t fake it.

• Listen.

Twitter

5. Call to Action

• Have a purpose or a mission

• Online Organizing = Offline action

MyBO Action

• In the four days before the election, 3 million calls were made using Neighbor to Neighbor

• Weekend before election over one million doors were knocked on in PA alone.

• 70,000 people raised $30 million on personal fund pages

6. Give up control

• Empower brand ambassadors• Embrace co-

creation. • Let your brand

evolve.

Thank You

www.rahafharfoush.comrahaf@rahafharfoush.comwww.twitter.com/rahafharfoush

Yes we did

Documents

Yes we conomy

RealTime Transcriptions · 5 indicate, yes, we did not do some sort of SWOT analysis in 6 terms of what we could have and what we should have done. 7 We did indicate also that there

From “Yes, Let’s Do it” to “Yes, We Did It”: Ensuring Your Engagement Initiatives Come to Fruition

Yes, We Van !

Yes, We Care

YES WE ART

YES WE ART!

YES, WE CAN!

Yes We Kanban !

Yes, we can

Yes we write

E H C G - xschu.com · Grandpa: Did you go to the West Lake? Mike: Yes, we went around the lake by bike. Grandpa: That's sounds special. Did you do some shopping? Mike: Yes, Mum bought

Yes We Can

We started our lessons on the 9th October. We started our lessons on the 9th October. Yes, we did. We´ve had 8 lessons this year

Yes they can! (and they did)

No, they didn’t.Yes, it was.Yes, they did. No, she didn’t.Yes, they … · 2020-06-08 · Yes, it was. Yes, they did. No, she didn’t. Yes, they were. ... "We'll make them a

MR. KENYON: Yes, we are here. Thank you. 5, 2012 DC HEARING Richard A... · We have LaMont Anderson present on behalf of the State. Did Scott Andrew join us? MR. ANDREW: Yes, Your

Making Reform Real for Students YES, We Can!! Yes, We Will!!

Yes We Care

iesgarcialorca.net Simple Past Formation [Modo de...She went She didn’t go Did she go? Short answers: Yes, I did / No, I didn’t. We walked to school. SIMPLE PAST (b) We walked