YOUR DIGITAL MEDIA KIT A Workshop for Artists

YOUR DIGITAL MEDIA KITA Workshop for Artists

Hosted by the Council on the Arts & Humanities

for Staten Island&

The Garibaldi-Meucci MuseumStaten Island, New York

February 21, 2013

Presented by Linda Lopez

YOUR DIGITAL MEDIA KIT

Also known as… EPK – Electronic Press Kit DPK – Digital Press Kit EMK – Electronic Media Kit You get the idea. Whatever you choose to

call it, it’s not your father’s press kit.

YOUR DIGITAL MEDIA KIT

Hard-Copy Media Kits – from Simple to Elaborate:

YOUR DIGITAL MEDIA KIT

Why You Need OneYOUR CONSTITUENCY

The news media Gallery owners Art buyers Others?

YOUR DIGITAL MEDIA KIT

Getting Set Up Your content, digital assets, and collateral

materials Your website Your News Room

YOUR DIGITAL MEDIA KIT

What to Include At-A-Glance: Brief description of you and

your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)

Backgrounder Story ideas Hi-res images suitable for print: your

headshot, your work, actualities

YOUR DIGITAL MEDIA KIT

Case Study Copper Development Association

YOUR DIGITAL MEDIA KIT

Sharing Your DMK Link: How Front page – and every page – of your

website Business cards Promotional materials

YOUR DIGITAL MEDIA KIT

Sharing Your DMK Link: With Whom Art editors at general media outlets Editors at art publications Online art news outlets, bloggers, and

communities Gallery owners Potential patrons

YOUR DIGITAL MEDIA KIT

What’s Newsworthy Upcoming exhibit, installation, or other

public event Awards and commissions Major or noteworthy sales Related news stories

YOUR DIGITAL MEDIA KIT

Branding Is Really Step One What’s unique about you and your work? Do you have a consistent brand identity:

logo, font, palette, branded collateral materials?

Can you be a topic expert?

YOUR DIGITAL MEDIA KIT

Thank you!LINDA LOPEZ

LLMultimedia.com / ibnMobilité.orgEmail: llopez@llmultimedia.com

Twitter: @mizmedia @uwscert@ibnmobilite

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