Your Mission Statement Larry Potterfield – CEO MidwayUSA

Your Mission Statement

Larry Potterfield – CEO MidwayUSA

Your Mission Statement

Step 1• Why do you need a Mission Statement?– The Mission Statement provides a sense of

direction, helps with the development of strategies and guides decision-making and actions.

• “Create and publish to all employees a statement of the aims and purposes of the company or other organization.”

-Ed Deming

Your Mission Statement

Step 2• Why are Mission Statements so incredibly

difficult to write?

Your Mission Statement

“Columbia, Missouri – A Community of Excellence”

Your Mission Statement

• Two mutually exclusive ideas– Keep it short and simple– Include everything that’s important

Your Mission Statement

• “Widow maker – a job that even the best managers cannot deliver good performance.”

Your Mission Statement

Your Mission Statement

• Management is an emerging science!

Your Mission Statement

• Divide and conquer!

Your Mission Statement

Step 3• The four basic components of the Mission

Statement1. Mission2. Vision3. Purpose4. Values

Your Mission Statement

“What are your stated purpose, vision, values and mission?”

Your Mission Statement

1. Vision2. Purpose3. Mission4. Values

Your Mission Statement

Goals, policies, strategies and marketing slogans

Your Mission Statement

The Vision Statement1. Your desired future state2. Why you seek this desired future state3. What methodology you plan to use to get

there

Your Mission Statement

To be the best-run business in America, for the benefit of our Customers, by systematically practicing modern leadership and management principles.

Your Mission Statement

The Purpose -Why your organization exists

Your Mission Statement

The Mission -The basic functions of your organization

Your Mission Statement

The Values -Things you look for in people when you hire

them, and also the things that keep your employees and other stakeholders loyal to your organization

Your Mission Statement

The Values -”Values are what you hire for and ethics are

what you fire for.”-William Burke, Vice President of Logistics at MidwayUSA

Your Mission Statement

Mission Statement1. Vision2. Purpose3. Mission4. Values

Your Mission Statement

“Create and publish to all employees a statement of the aims and purposes of the company or other organization”.

-Ed Deming

Your Mission Statement

DeploymentYou have to deploy, deploy, deploy, like crazy!

The greatest Mission Statement in the world won’t be of any value unless you get it deployed to your Employees and other stakeholders.

Your Mission Statement

Your Mission Statement

Larry Potterfield – CEO MidwayUSA