Zimtervention. Why rideshare? How did we do it? CBSM results What now?

zimtervention

• Why rideshare?

• How did we do it?

• CBSM results

• What now?

• UW Environmental Stewardship & Sustainability

C L I E N T

• Reduce carbon emissions• Improve sustainability at UW

G O A L S

• Research, implement, and evaluate a behavior change strategy

P R O J E C T

P R O J E C T P L A N

“Approximately 20% of the necessary reductions through 2035 are planned to

be achieved through behavior change.”

24% of total emissions from commuting

21% of commuters drive SOV

34% of staff, 47% of faculty

• Why rideshare?

• How did we do it?

• CBSM results

• What now?

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

• Information alone does not change behavior

1•

Identify barriers and benefits

2

• Use evidence-based behavior change tools

3

• Pilot social marketing strategy

4

• Evaluate results

5

Community-Based Social Marketing

Conducted focus groups

Implemented CBSM strategy Prompts Posters, emails Social norms Community campaigns Incentives Commuter Service emails Affinity UW-specific messaging Authority Official UW support

Barriers Benefits

zimcentives

• Why rideshare?

• How did we do it?

• CBSM results

• What now?

TOTAL USERS

4,051

TOTAL RIDE POSTS

1,328

FACULTY &STAFF 66%

AVERAGE MATCHES18

Miles Saved

77,605Gallons of Gas Saved

3,043Pounds of CO2 Emissions Saved

59,041

Esti mated Outcomes

New Staff Users

New Student Users

Total New Users

New Rides Posted

0

5

10

15

20

25

30

35

40

45

50

# per day

CBSM Baseline

0

100

200

300

400

500

600

#newusers

Community

Emails

Commuter Svc Emails

Tabling / Posters

UPASS Email

The Daily Article

• Why rideshare?

• How did we do it?

• CBSM results

• What now?

CAMPUS RIDESHARE COORDINATOR

SUSTAINABIL ITY LEGACY REPORT

Zimterventi on Legacy

Thank You