Gridforum Pierre Guisset Damien Hubaux B Ein Grid 20080402

Business Experiments in GridFirst Results

Pierre Guisset - Damien Hubaux CETIC

Business Experiments in GRID2

Contents

• Introduction – CETIC & BEinGRID

• BEinGRID Objectives

• Market & Business analysis

• Business Experiments outcome

• Examples of demonstrators that reach the market

• Gridipedia

• BEinGRID Industrial Event

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CETIC

Centre of Excellence in Information & Communication Technologies

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CETIC

• Software & Service Technologies – Helping Businesses to exploit faster new

distributed, dynamic, service-oriented architectures

• Software & System Engineering– Helping Businesses to improve Software &

Services quality and security

• Embedded & Communication Systems– Helping Businesses to develop « ambient

intelligence » systems based on mobile / wireless technologies

Business Experiments in GRID5

A GRID Definition

• A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure

• to provide location independent, pervasive, reliable, secure and efficient access

• to a coordinated set of services

• encapsulating and virtualizing resources (computing power, storage, instruments, data, etc)

• in order to generate knowledgesource: www.coregrid.net

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BEinGRID

• EU Grid Strategy in FP6

• …Grids… adoption …by Businesses…

• BEinGRID: Technology & Business

www.beingrid.eu

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CETIC in BEinGRID

• Core Team & Executive Board member

• Management of the Business Experiments

• Dissemination manager

• BE03: Visualisation and Virtual Reality

• Quality management of Gridipedia releases

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BEinGRID Objectives

1. Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users.

2. Enable and validate the adoption of Grid technologies by business.

BEinGRID bowling

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BEinGRID Objectives

3. Develop and deploy a critical mass of Grid-enabled pilots, embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges.

4. Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications.

BEinGRID bowling

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Sectors covered

First wave

Advanced

ManufacturingMedia

Fin

ancial R

etai

l &

Lo

gis

tics

Environment & eScience

BE10

BE09

BE12

BE13

BE01

BE06BE07BE18

BE11

BE16

BE14

BE08

BE05

BE17

BE04

BE03

BE02

BE15

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BEinGRID generic value chain

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BEinGRID generic value flow

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Market trends – Grid adoption factors

• Interest for utility computing– e.g. Amazon, AOL, IBM, eBay

• Interest of ISVs for Grid computing

• Service-oriented computing: moving from awareness to implementation

• From creating shared internal/enterprise utilities towards financial models to charge for shared resource

• Adoption rate and acceptance of open source software

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Market trends – Grid adoption barriers

• Worry about unmastered technology– Hiding “Grid”

• Security policies – Managing sensitive data

– Trust, security, privacy…

• Accounting in shared service environment

• Current IT culture is reluctant to sharing resources

• Lack of standards prevent interoperability

• Application re-architecturing to be Grid-enabled

• Service Level Agreements

• "Static" licensing models do not embrace Grids– Legal issues, IPR and licensing

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BE Market Entry Strategies

• Software as a Service: – Delivering Grid services or Grid-enabled applications in the

form of SaaS.

• Software as a Product: – Development of specific Grid middleware that is sold as

commercial, licensed software.

– ASPs strategy to offer Grid-enabled applications.

• Open Source Software: – Grid middleware as open source

• Value Added Services: – Provision of value-added services as systems integration and

other consulting services, etc.

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BE Market Entry Strategies

Most of the BE are pursuing a SaaS market entrance strategy.

• Existing application to be Grid-enabled

• New application and service to be developed

SaaS• Delivered over a network. The application is not located at the customer site.• Externally managed. The service provider manages the service and the customer

is unaware of the details.• One-to-many service. The provider aims at servicing many clients. The

customisation must be minimal.• Service-fee-based pricing. The fee may be based on a subscription or on

occasions on variable consumption parameters as time, number of users or transaction count.

• Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service.

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BE Market Entry Strategies

SaaS: Software as a Service

• Zero install

• Zero management/evolution concern

• Cost split

• Pay per use

• Somebody to call

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BE Market Entry Strategies

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BE Business Model

Initial strategy Long-term strategy

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Pricing strategies

• Pricing strategies based on known usage patterns of existing users

• Pricing strategies based on an analysis of competitors and a survey of potential users

• Evaluating the cost for migrating from SaaP to SaaS and the user benefits

• Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable

Business Experiments in GRID23

BE Deployment Strategies

• Role based

• System integrators & Solution providers– Industry & Process Knowledge => Leading role

• Application providers– Partnering with a SaaS provider of GRID technologies to

concentrate on his core competence

• Grid middleware provider– Partnering with a value added resellers

(consulting, solution provider) and application provider

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Motivation to use Grid

• Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible

Need for Clear Business Benefits

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What matters for using Grid

• Technologist – Security, Scalability, Reliability,…

• End-user– Trust, User-friendliness, SLA, TCO, …

• Management– LM, Training, Costs, …

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Technology

• Grid SW used in the project

• MW: – Globus Toolkit, Unicore, GRIA, gLite, Gridway

• Portal: – Gridsphere, EngineFrame

• Data management: – OGSA-DAI, GridFTP

• Framework: – Grid Superscalar, GRB, Assist, GPE

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Examples of demonstrators that reach the market

BE01 Computational Fluid Dynamics– Uses Gria (command line)– OpenFoam + modeFrontier + Catia– http://www.beingrid.eu/be01-openfoam-conference.html

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Examples of demonstrators that reach the market

BE04 Financial Portfolio Management– Uses GRB (Grid Resource Broker) + GTv4 (or other)

– Specific financial applications

– Innova, Finnat, MPS Finance, Spaci, Università della Calabria

– http://www.beingrid.eu/be11-event-grid-finance.html

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Examples of demonstrators that reach the market

BE18 Seismic Processing and Reservoir Simulation– gLite + enginFrame portal

– Specific applications

Grid

Component

Provider

Grid

Resource

Provider

Grid

Operator User

Solution

(Service)

Provider

Access

Provider

BE18 Association (CGGVeritas, TNO, NICE, Petrosoft)

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Gridipedia

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Gridipedia structure

Public BEinGRID

website

Public BEinGRID workspace

Business Content Development Workspace

Collaboration Development Workspace

Registered users Area

Private Area

Private BE Workspaces

www.BEinGRID.eu www.gridipedia.eu

Private Area

Activity 2 Activity 1Activity 3&4

Repository

gforge.beingrid.eu

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Gridipedia

• The European Grid Marketplace– Trends and opportunities in the GRID market

– Links to players in the GRID market

• Case Studies, success stories• Business Models and Product Strategies• GRID Business Case• Components & solutions• Legal issues (IPR, Software Licensing and

contractual issues• Open for external content

www.gridipedia.eu

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Industrial Event

THANK YOU

© BEinGRID Consortium

pierre.guisset@cetic.bedamien.hubaux@cetic.be