Revitalizing Small Town America

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REVITALIZING SMALL TOWN AMERICA

By Focusing on the Future of Work

SEEING AROUND CORNERS

AGENDA

Why – Becoming Future Smart

How – STEEP Process

What – Trends Shaping the Future

LEARNING OBJECTIVES

EARLVILLE, IL CIRCA 2016

Why What You Do Matters!

EARLVILLE, IL POP. 1,500

MARATHON ELECTRIC CO.

SAVED BY READING

IT IS ABOUT PEOPLE

YOUR FIRST PAYING JOB?

How old were you when you got it?

How much did you earn?

WHERE ARE WE GOING?

ECONOMIC

Work moves to the people

More complex requiring high skill level

Fewer workers, same output

30% of work done in home office

ECONOMIC - THE GAP

Source: The Second Machine Age

Source: The Second Machine Age

UPWORK.COM

WHAT DO FREELANCERS DO?

FREELANCING IN AMERICA

TALENT

Talent drives location

Live first, work second

Zero-sum talent pool

Enormous demand for talent

Business demands education reinvention

WORKING FOR A NON-HUMAN?

Dr. Watson I presume?AI – now and in the futureRobot caregiversRobot networks

CHANGE

Adapt

Linear Rearview MirrorWhere we’ve beenDinosaur approachVictim of Change

Anticipate

Exponential Rate of ChangeTrend FocusedSkate where the puck is goingBecoming Future SmartChoosing a future

PossibleProbable

2020

2025

2030

The Cone of Possibilities

Now

Preferred

FOUR FORCES DRIVING TRENDS

SOCIAL TRENDS

• Aging population

• Increasing health concerns

• Increasing fear of technology

• Decreasing trust in our institutions

• Increasing concern for climate change

TECHNOLOGY

MOORE’S LAW

The observation made in 1965 by Gordon Moore, co-founder of Intel, that the number of transistors per square inch on integrated circuits had doubled every year since the integrated circuit was invented. Moore predicted that this trend would continue for the foreseeable future.

TECHNOLOGY

EXPONENTIAL RATE OF CHANGE

Source: Kahn Academy

TECHNOLOGY

Genetics

Robotics

Internet of Things

Big Data

Connected

TECHNOLOGY

Cyber war becomes a growing concern

Militarization of Cyberspace

FINANCE

Bank alternatives grow - Paypal, micro-loans, etc.

U.S. devalues its currency by 20%, China bails out Europe

Banks, re-capitalized, can now afford to foreclose on non-performing loans

Investment banks continue to block crowd funding of start-ups

ENVIRONMENTAL

Climate changeExtreme weather increasesNatural gas replaces coal Water becomes a global issue

POLITICAL

U.S. become an “Accidental Super Power”

City-States Mega Regions Grow

Government becomes more transparent

Political Revolt Underway

SMART GROWTH

STRATEGIC DOING

THANK YOU!

Dean Whittaker

Whittaker Associates, Inc.

616-786-2500

dean@whittakerassociates.com

www.whittakerassociates.com

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