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REVITALIZING SMALL TOWN AMERICA
By Focusing on the Future of Work
SEEING AROUND CORNERS
AGENDA
Why – Becoming Future Smart
How – STEEP Process
What – Trends Shaping the Future
LEARNING OBJECTIVES
EARLVILLE, IL CIRCA 2016
Why What You Do Matters!
EARLVILLE, IL POP. 1,500
MARATHON ELECTRIC CO.
SAVED BY READING
IT IS ABOUT PEOPLE
YOUR FIRST PAYING JOB?
How old were you when you got it?
How much did you earn?
WHERE ARE WE GOING?
ECONOMIC
Work moves to the people
More complex requiring high skill level
Fewer workers, same output
30% of work done in home office
ECONOMIC - THE GAP
Source: The Second Machine Age
Source: The Second Machine Age
UPWORK.COM
WHAT DO FREELANCERS DO?
FREELANCING IN AMERICA
TALENT
Talent drives location
Live first, work second
Zero-sum talent pool
Enormous demand for talent
Business demands education reinvention
WORKING FOR A NON-HUMAN?
Dr. Watson I presume?AI – now and in the futureRobot caregiversRobot networks
CHANGE
Adapt
Linear Rearview MirrorWhere we’ve beenDinosaur approachVictim of Change
Anticipate
Exponential Rate of ChangeTrend FocusedSkate where the puck is goingBecoming Future SmartChoosing a future
PossibleProbable
2020
2025
2030
The Cone of Possibilities
Now
Preferred
FOUR FORCES DRIVING TRENDS
SOCIAL TRENDS
• Aging population
• Increasing health concerns
• Increasing fear of technology
• Decreasing trust in our institutions
• Increasing concern for climate change
TECHNOLOGY
MOORE’S LAW
The observation made in 1965 by Gordon Moore, co-founder of Intel, that the number of transistors per square inch on integrated circuits had doubled every year since the integrated circuit was invented. Moore predicted that this trend would continue for the foreseeable future.
TECHNOLOGY
EXPONENTIAL RATE OF CHANGE
Source: Kahn Academy
TECHNOLOGY
Genetics
Robotics
Internet of Things
Big Data
Connected
TECHNOLOGY
Cyber war becomes a growing concern
Militarization of Cyberspace
FINANCE
Bank alternatives grow - Paypal, micro-loans, etc.
U.S. devalues its currency by 20%, China bails out Europe
Banks, re-capitalized, can now afford to foreclose on non-performing loans
Investment banks continue to block crowd funding of start-ups
ENVIRONMENTAL
Climate changeExtreme weather increasesNatural gas replaces coal Water becomes a global issue
POLITICAL
U.S. become an “Accidental Super Power”
City-States Mega Regions Grow
Government becomes more transparent
Political Revolt Underway
MORE INFO
Freelancing in America 2016 Survey
Framework for Creating a Smart Growth Economic Development Strategy | Smart Growth | US EPA
Purdue Agile Strategy Lab
SMART GROWTH
STRATEGIC DOING
THANK YOU!
Dean Whittaker
Whittaker Associates, Inc.
616-786-2500
www.whittakerassociates.com
