Критическое обновление (Первая Альфа)

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Critical Update© 2014 Ilya Petrov © 2014 Proximity

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Ok

How to make it happen?

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Ok

How to make it happen?

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Ok

How to make it work?

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Cancel

Compiling new kernel…

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Cancel

Compiling new kernel…

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StrategyThe practice of figuring out the best way to get from here to there

Mike Arauz / Undercurrent

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StrategyThe practice of figuring out the best way to get from here to there

Mike Arauz / Undercurrent ?

Why?

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Sales

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Sales?

Equity

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Sales?

Equity?

Image

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Sales?

Equity?

Image

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Loyalty

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Sales?

Equity?

Image

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Loyalty

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Trial

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Sales?

Equity?

Image

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Loyalty

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Trial?

Launch

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Sales?

Equity?

Image

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Loyalty

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Trial?

Launch

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How?

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How?

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How?

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Where is the money?

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How?

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Where is the money?

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Audience

How?

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Companies

People

Companies

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Companies

People

Companies

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Wisdom of NothingNothing changes if nothing changes

The Samaritan

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Wisdom of NothingNothing changes if nothing changes

The Samaritan

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Companies

People

Companies

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Wisdom of NothingNothing changes if nothing changes

The Samaritan

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Companies

People

Companies

New

New

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Audience

Shift in behaviour

How?

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Human Behaviour

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ForceХ

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ForceХ

Force

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ForceХ

Force

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ForceХ

Force

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Audience

Shift in behaviour

Shift in perception

How?

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A

Б

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1.How the audience

behave today?

A

Б

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1.How the audience

behave today?

2.What state of mind

defines this?

A

Б

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1.How the audience

behave today?

2.What state of mind

defines this?

3.How we want

them to behave?

A

Б

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1.How the audience

behave today?

2.What state of mind

defines this?

3.How we want

them to behave?

4.What state of mind

will lead to this?

A

Б

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1.How the audience

behave today?

2.What state of mind

defines this?

3.How we want

them to behave?

4.What state of mind

will lead to this?

A

Б

?

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Audience

Shift in behaviour

Shift in perception

Experience

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Audience

Shift in behaviour

Shift in perception

Experience

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Every peace of advertisinghave to be connected with the client’s profit

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Cancel

Copying system files…

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Cancel

Copying system files…

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CancelRewrite

Rewritepurchase funnel

withconsumer decision journey

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CancelRewrite

Rewritepurchase funnel

withconsumer decision journey

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Need

Purchase

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Need

Purchase

Solutionchoice

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Product Brand

Reputation Love

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Product Brand

Reputation Love

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Product Brand

Reputation Love

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Need

Purchase

Solutionchoice

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Need

Purchase

Solutionchoice

more needs

more people

feel more often

consider us

and choose us

spending more

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Need

Purchase

Solutionchoice

more needs

more people

feel more often

consider us

and choose us

spending more

new category

driving category

cons. frequency

awar.+consideration

preference+loyalty

cross-sales

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?

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CancelRewrite

Rewritemessage

withexperience

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CancelRewrite

Rewritemessage

withexperience

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Ideas

Event Story World

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StoryFlow with tension

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StoryFlow with tension

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EventHere and now

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EventHere and now

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StoryFlow with tension

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StoryFlow with tension

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WorldConstants and rules

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WorldConstants and rules

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Involvement

Spectator Shadow CreatorHero

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SpectatorWatch

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SpectatorWatch

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ShadowWatch yourself

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ShadowWatch yourself

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HeroInfluence on events

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HeroInfluence on events

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CreatorDefine everything

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CreatorDefine everything

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CancelRewrite

Rewritewhat to tell

withwhat to do

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CancelRewrite

Rewritewhat to tell

withwhat to do

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CancelRewrite

Rewritefake

withreal

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CancelRewrite

Rewritefake

withreal

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How many downloads?

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How many downloads?

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How many downloads?

How many users?

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CancelRewrite

Rewritepaid media

withearned media

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CancelRewrite

Rewritepaid media

withearned media

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How many views?

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How many views?

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How many views?

40 000

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How many views?

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How many views?

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How many views?

700 000

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S.T.E.P.P.SSocial CurrencyTriggersEmotionsPublicPractical ValueStories

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CancelRewrite

Rewriteone-time

withlong-term

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CancelRewrite

Rewriteone-time

withlong-term

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Power of Digital1. From logical link to… hm… link2. From broadcasting to relationship

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CancelRewrite

Rewritemarketing

withgrowth hacking

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CancelRewrite

Rewritemarketing

withgrowth hacking

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1 000 000

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1 000 000 banner views

1 000 000

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1 000 000 banner views

1 500 banner clicks

1 000 000

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

1 000 000

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

125 emails delivered

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

125 emails delivered

30 emails opened

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

125 emails delivered

30 emails opened

1 click to the link

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

125 emails delivered

30 emails opened

1 click to the link

1

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1 000 000 banner views

1 500 banner clicks

1 350 site visits

135 emails registered

1 000 000?

135 emails send

125 emails delivered

30 emails opened

1 click to the link

1

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x

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x

2x

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x

5x2x

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Register now x

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Register now xGet access 1,5x

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Register now xGet access 1,5xTry for free 2,5x

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2,8M emails

$60M funds

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Principles1. Split path to the goal into intervals.2. Get max conversion on every interval.3. Stop in time (Pareto principle).4. If it doesn’t help to grow, don’t do it.

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CancelRewrite

Rewrite+digital

withdigital OS

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CancelRewrite

Rewrite+digital

withdigital OS

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Site Street

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Site Street

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The installation was successful.

Digital OS was installed.

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The installation was successful.

Digital OS was installed.

It’s now safe to turn offyour computer.

It’s now safe to turn offyour computer.