Role of
-Nikunj G Katkoria- NIT Surat
Represents the voice of the company
Consumers can learn
Who makes the product
What the company stand for
What the brand stand for
Consumer can getan incentivefor trial or use
MarketingCommunicationObjectives
Brand Equity
Loyalty
Awareness
Familiarity
AssociationsImage & Personality
Availability
Preference
So this is the role of marketingCOMMUNICATION