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Role of
-Nikunj G Katkoria- NIT Surat
Firms attempt
Inform
Persuade
Remind
Represents the voice of the company
Companies show consumers
Product is used
How
When
WhereWhom
Why
Consumers can learn
Who makes the product
What the company stand for
What the brand stand for
Consumer can getan incentivefor trial or use
MarketingCommunicationObjectives
Brand Equity
Loyalty
Awareness
Familiarity
AssociationsImage & Personality
Availability
Preference
Closing the gap
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