2012 LMATECH - Innovations in Websites - Top Chef

top chefinnovations in web design and strategy

Legal Tech West 2012 San Francisco Hotel Nikko

presenters

home page Jeff Yerkey Right Hat

biographies Deborah McMurray Content Pilot

practice areas Kalev PeeknaOne North Interactive

resources Burkey Belser Greenfield/Belser

Trust & Worthy is a patent litigation boutique firm with 175 attorneys in 7 offices (Hong Kong, Moscow, DC, Chicago, Atlanta, SF and Palo Alto)

Started in Palo Alto and did work for Hewlett Packard. Spun off into their own firm in 1973 but stayed small and work smart.

Trust & Worthy provides the IP services, including Trademarks, Copyrights and PatentProsecution with an emphasis on Patent Litigation,where the money is. —on the cutting edge of this work. —heavily tied to the VCs.

Their website is six years old but we’ve seen many changes in technology and the market since then. Their high tech clients care about the brand and

both feel they look too much like a law firm. Today, they want something different.

Each presenter will take an important section of a contemporary website and attempt to cook up the most innnovative page, each of which must include these design ingredients:—social media—video—infographics—mobile

presenters

History of the WebA culinary look back

A very, very brief

The Early Days“I will gladly pay you Tuesday for your email address today.

CompuServe or Prodigy?”

Mid 1990s

Make Mine Modern!

New Millennium Choices

Fast Forward to 2012

“I can have it all!”

home page

Our Starters• InfoGraphics• Video• Social Media• Mobile

Our Ingredients• Vision/Voice/Personality

• Design Sense –Big, bold, confident, modern, fresh

• Full U/X palette –headers, footers, targeted content

• That certain something!

• Design• Imagery• Colors• Fonts• Usability• Extensibility• Balance

Our Creation?

What are we doing?• Pay off internal ingredients:

• InfoGraphics; Video; Social Media and Mobile

• Position the site within the target client base

• Design around a clear, modern design palette with colors, fonts, imagery and megafooters

• Build for forward‐facing technologies like:

• Large Screens• HTML5 Motion & Video• Responsive Design• @Font‐Face Web Fonts• Robust Search

presenters

“Secret Sauce” – Showing John’s 24/7 accessibility – Yahoo IM address that is integrated with his phone.

• Social media integration – two‐way integration with Twitter.

• InfoGraphic that changes as issues in John’s practice change

• “Call to action” – using John’s book as the centerpiece – few opportunities to have a call to action on a bio

• “What clients say about John” –highlights from third party rankings and client surveys

Use first person as you describe your experience to warm it up and make it feel more personal.

We use a first person introduction that makes the YouTube video series more personal.

Balance your experience with personal info that shows personality and how you do business.

presenters

If you have WiFi (and Chrome)…

http://examples.onenorthinteractive.com/trustworthy

presenters

news & events| resources| publicationsare all repositories of thought leadership

and they deserve better treatment because people no longer just arrive via the home page.

in fact, it’s your marketing efforts that drive viewers deep inside the site

YOUARE HERE

45%MALL

YOUARE HERE

55%MALL

today’s news & insights sections are really just simple archives…the library equivalent of a card catalog

let’s rethink this

magazine architecture has

front matter (table of contents) editorial page design featured articles in an editorial well departments and, online, different ways to sort

Page #1

Re (2011) examining Patents

hot topics/featured articles

PODCAST View All

This is the title of a podcast that is the latest podcast of interest.

WEBINAR View All

This is the title of a webinar that is the latest podcast of interest.

business issuesgaining patents

managing trademarks

protecting copyrights

patents in jeopardy

clinical trials

drugs to market

search

by keyword

media type

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Ur aspitatur? Ed qui occum nus quae.

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media typeadvisory

articles

amicus briefs

appellate brief

podcats

webinars

blog posts

Research Paper View All

This is the title of a research paper that is the latest paper of interest.

White Paper View All

This is the title of a white paper that is the latest paper of interest.

learn 24/7

sort by business issues

Page #1

PODCAST View All

WEBINAR View All

managing trademarks

patents in jeopardy

clinical trials

drugs to market

search

by keyword

media type

media typeadvisory

articles

amicus briefs

appellate brief

podcats

webinars

blog posts

learn 24/7

sort by media type

Page #1

PODCAST View All

WEBINAR View All

managing trademarks

patents in jeopardy

clinical trials

drugs to market

search

by keyword

media type

media typeadvisory

articles

amicus briefs

appellate brief

podcats

webinars

blog posts

learn 24/7

feature important topics

LOGO SEARCH BY KEYWORD MEDIA TYPE

business issues

gainingpatents

managingtrademarks

protectingcopyrights

patents in jeopardy

clinical trials

drugs to market

productrecalls

advisory articles amicusbriefs

appellatebrief

research podcasts webinars blog posts

media type

productrecalls

hot topics/featured articlePODCAST View All

T is is the title of a podcast that is the latest podcast of interest.

learn 24/7

WEBINAR View All

T is is the title of a webinar that is the latest podcast of interest.

RESEARCH View All

T is is the title of research that is the latest podcast of interest.

WHITE PAPER View All

T is is the title of a white paper that is the latest podcast of interest.

Re (2011)examining Patents

try different layouts

bring this to life

now, let’s make it work for Trust & Worthy

presenters

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