3° Sessione Oracle - CRUI: Mobile&Conversational Interface

OracleMobilePlaAormMobileCloud,AppAccellerator,Chatbots,andMuchMore

NinoGuarnacciIoT&MobileSoluJonArchitect

SafeHarborStatementThe following is intended to outline our general product direcJon. It is intended forinformaJon purposes only, andmay not be incorporated into any contract. It is not acommitmenttodeliveranymaterial,code,orfuncJonality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andJmingofanyfeaturesorfuncJonalitydescribedforOracle’sproductsremainsatthesolediscreJonofOracle.

Agenda

§ Mobile Cloud

§ App Development Accelerator (MAX)

§ Chatbot Platform

§ Success Story

3OracleConfidenJal–Restricted

WhataMobileAppLooksLike

What’sGoingonBehindtheScene

MCSStorage HRSystem SocialNetwork

TalentManagement

GoogleMapHRSystem

TalentManagement HRSystem

WhereDoYouSpendTimeinMobileDevelopment?

OracleConfidenJal–Internal/Restricted/HighlyRestricted

2/3 of the time spent on mobility projects is connecting to, and securing back-end systems

Time spent On Integration

Source: 2014 Triangle Research Survey

MobileCloudService

• CentralisemobileintegraJon,diagnosJcs,logginginthecloud

• DesignmobilespecificAPIs– Shape&exposeservicesandAPIs

• Pre-builtmobileservices– PushnoJficaJons– Storage– OfflinesynchronizaJon

•  Integratedsecurity

OracleMobileCloudService

OracleCloud

Cloud/Internet

On-Premise

MobileClientSDKs

CustomAPIsMobileBackend Connectors

RESTAPIs

DiagnosJcs AnalyJcs Lifecycle

JavaScriptSDK

OracleMAF&MAX

PlaAormAPIs

PushNoJficaJons

UserServices

FileStorage

RelaJonalDatabase

DataOffline

AppPolicies

Developer

LocaJonServices

AppPolicies

Database DataOffline AnalyJcsUserManagement

Storage LocaJonServices

v1.0 v1.0 v1.0 v1.0v1.0 v1.0 Comingsoon

PlaAormAPIs

Comingsoon

SMSNoJficaJons

AppPolicies

Database DataOffline AnalyJcsUserManagement

Storage LocaJonServices

v1.0 v1.0 v1.0 v1.0v1.0 v1.0

PlaAormAPIs

Comingsoon

SMSNoJficaJons

Showwhatislocatedwithin

1kmServicesturnedon

Servicesturnedoff

Place Place

Provideserviceswhenenteringa

geofence

ProvideinformaJonwhenapproachinga

beacon

Showmessage

BasicScenarios

MobileAppDeveloper

“Icreatethemobileapplica0onsthatcallbackendservices”

ServiceDevelopers“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger

“Iamresponsibleforthesuccessofourmobiliza0onstrategy”

EnterpriseArchitect

“Imakesurewehaveasecure,scalablemobile

solu0on”.

MobileDeveloper

MobileStakeholders

MobileProgramManager

EnterpriseArchitectServiceDevelopers

MobileAppDeveloper

Service&JavaDevelopers

“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger

EnterpriseArchitect

solu0on”.

MobileDeveloper

TheDevelopmentTeam

ON-PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS

Connectors• SOAP,REST

• Security

Outside-in,MobileFirst

Inside-out,Servicefirst

PlaAormServices• Storage• Sync• Usermanagement• PushnoJficaJons• AnalyJcs

Development• APIdefiniJon• Customlogic• OrchestraJon• Payloadshaping

MobileAppDeveloper

ServiceDevelopers“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger

EnterpriseArchitect

solu0on”.

MobileDeveloper

MobileCloudServicePersonas

MOBILEAPPLICATIONFRAMEWORK

Others

SECURE

MOBILECLOUDSERVICE

OracleMobileCloudServiceAnalyNcs

DiagnosNcs Usage Engagement

ConNnuousDevelopment

Monitoring SDLC

Mobile SDK & APIs

OfflineSync

NoJficaJons

UserMgmt

StorageConnectors

DataShaping

Custom

Orchestrate

PublicCloudOracleCloudEnterpriseSaaSOn-premise

3rdPartyAPION-PREMISEPACKAGED

APPLICATIONS

CUSTOMAPPLICATIONS

CustomAPI

MoreAboutFunnels

Usefunnelstotrackuserprogressthroughaworkflow.

Agenda

§ Mobile Cloud

§ Success Story

MobileApplicaJonAccelerator(MAX)BusinessUserFriendlyMobileAppComposiNonintheCloud

NOCODINGREQUIRED

PREVIEWAPPINLINE

BROWSERBASEDDEVELOPMENT

EASILYMAPTOBUSINESSSERVICES

EDIT,TEST,ANDPUBLISHFROMBROWSER

MobileApplicaJonAccelerator(MAX)

•  CreateScreensfromTemplates

theUserInterface

•  BuildingDrag&DroptheUserInterface

•  DefinetheScreenFlow•  BindDatafromBusinessObjects

•  Testinabrowser•  DeployonDevice

Agenda

§ Mobile Cloud

§ Success Story

Apple Trademark Since 2010

How many apps do people install and how many do they use on a daily basis?

Averagesmartphoneownerhas27appsontheirphone,theytypicallyonlyuse4–6ofthoseappseveryday.Attheendof30days,only3%ofallappsretaintheirnewusers.

FacebookMessenger weChat

Slack HipChat

Here’swheretheyspendtheirJme

SnapChat

4.1BillionusersaroundtheworldareonInstantMessagingapps

Sources:BIIntelligence,Jan.2016andStaJsta,April2016

6+ofTop10mostusedappsglobally=messagingapps

MessagingAppsareGlobal&SurpassingSocial

Big4SocialNetworks Big4InstantMessagingApps

Messagingasaplatform:Conversationaluserinterfacesareabouttochangethewaybillionsofusersinteractwiththeworldaround

MobileWeb

MobileApps

MobileChat

MulJpleMobileChannels

Webinterface NaJveInterface ConversaJonalInterface

WhatisaChatbot?

UseCasesExamples

B2CTRAVEL•  BoardingPass•  Seats•  NoJficaJons•  Travelchange

CUSTOMERSERVICE•  SelfService•  PromoJons

GOVERNMENT•  CiJzenService•  NoJficaJons•  Taxes•  Licenses

RETAIL•  ProductStock•  Returns•  Newdesigns•  Groupsharing

BANKS•  AccountInfo•  NewLoan•  NoJficaJons

HR•  OnBoarding•  SelfService•  Recruitment

SALES•  PipelineManagement•  SalesKPI•  CollaboraJon

Service•  WorkOrders•  PartsLookup•  KnowledgeBase

FINANCE•  Expense•  Procurement•  KPI

OracleChatBotsPlaAorm

CLOUD PLATFORM MOBILE

LANGUAGESUPPORT

SECURESCALABLE

CONTEXTUAL&INTELLIGENT

MULTI-MESSENGER

RE-USE

•  MostcommontypesofbotsiniJallydeployed.

•  NarrowrangesofhighlyspecializedandstructuredinteracNonse.g.CheckAccountBalance,Transferfunds,RetrievesalesopportuniJes

•  TypicallyuseriniJated,butsystemscanalsoiniJate(e.g.alerts)

•  Integrateswithenterprisesystemsofrecord

•  Mostusefulbotswillbeinthesupportorservicecategory.

•  Personalizedbasedonprofile,pastbehaviorandcontextualinformaJon.

•  MonitorsdataandiniJatesconversaJone.g.MonitorcampaignandiniJateconversaJonwhendatacrossesthreshold

•  PredicJveIntelligencebasedondata-Keyforbotstobeausefulinthelongrunacrossuse-casecategories.

TwoBroadCategoriesofBotsTaskOriented DataDriven&PredicNve

BotBuilderUI

• DeclaraJvetooltocreateandmanage– Intent– EnJJes– TrainingData

• DialogEditoranddesigner• CustomComponentdevelopmentUI•  TesJngUIforbots• Publish,deploy,lifecyclemanagement•  Seqngs/configuraJons

•  Open,scalablerunJmeplaAormthathandlemillionsofconversaJons

•  Enterprisegradesecurityfromconsumergrademessagingchannels

•  EnterpriseIntegraJondesignedformobile/chatbotchannels

•  SimpletouseBotdesigneracrossmulJplemessagingchannels

•  MachinelearningwithcrosschannelpredicJveanalyJcs&knowledgepacks

•  TechnologypartnershipswithFacebook&others

WhyOracleforChatbots?WhyOracleforChatbots?

Agenda

§ Mobile Cloud

§ Success Story

ManchesterAirportGroup(MAG)

ManchesterAirportistheglobalgatewaytotheNorthofEngland.Everyyearwehandlearound19millionpassengers,usingover60airlinesflyingdirecttoaround200desNnaNons.Witharound19,000peopleemployeddirectlyon-site,ourgrowthissharedbyourcityandthewholeregion.ThecargooperaNonatManchesterhasbeengrowingfromarelaNvelysmallbasethroughoutourhistory,andhasshownsignificantgrowthinrecentyears.

MapoftheMAGPassengerJourneyPath

OpJmizingtheCustomerExperienceondayoftravel

Register Interact Start

AppDownloadAirportEntrance Check-in

Security

DeparturesLounges

BoardingGates

BaggageReclaim

GeneralArchitecture

MOBILE SERVICE

Beacons Fleet Management

IOS + Android

Data Service + Notifications

API Catalog, Analytics, Data Services Beacons Events

Offers stored as microsites

Conditions met, Trigger a Notification

IoTAnalyNcsRobust Rules Engine

Summary

•  SimplifyandacceleratemobileapplicaJondevelopment•  UnifiedhubforallmobileaccesstoenterpriseITassets•  EasytouseforfirstJmeaswellasregularusers•  Easytodothingsright•  Easytomaintainwhilemobilestrategyevolvesandmatures•  Openyetintegrated

– AgnosJctoclientsidetechnologiesandmobiledevice/applicaJonmanagementsoluJons,butofferingasuperior,integratedexperiencetoOraclecustomers

FoundaNonforyourMobileStrategy

3° Sessione Oracle - CRUI: Mobile&Conversational Interface

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