Adtechniques

Propaganda Techniques and Advertising

What writing techniques do you need to know to persuade others?

Magic ingredients“Revives and sustains”1905

Bandwagon:“6 million drinks a day”1925

Bandwagon:“It had to be good to get where it is”1926

Plain folks:“Friends for life”1935

Snob appeal1957

Patriotism1974

Wit and humor1999

Mean Joe Green 1979Celebrity Endorsement

Day 3

Students are reminded that AMERICAN IDOL is on Tuesday!!! American Idol is currently the #1 show

in America Coca-cola is a major sponsor of

American Idol

Students are instructed to watch American Idol and analyze the Coca-cola commercials for their content.

Coca-Cola: A Research Documentary

KWHL chart—brainstorm (KWH) Class Brainstorm Pick an area to research Create a who, what, when, where info

article as a group…each person must have their own part…

Must have your own graphic organizer with research, final draft of your section, and time line or chart

Day 4AMERICAN IDOL DAY!

General class discussion: What types of advertising does Coca-

cola use? Why does it work? How do they use product placement in

the programming? Why do advertisers rely on product

placement?

…and the big question:

Why did Coca-cola’s advertising techniques change so drastically?

Day 7

Students will write a reflective journal entry about why they believe major corporations aim advertising at teenagers.

Share opinions in small groups, then with the class.

This could take 2 days; I sort of hope it does