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Made by Raish

ADVERTISEMENT D ISTRACT US FROM

Perceptions

Feelings

Values

Understandings / Beliefs

Dreams / Wishes

HOW ADVERTISEMENT CHANGE PERCEPTION OF REALITY?

ANS: Our perception is approximation of reality.

In today’s world media plays an important role in

our life. When we concentrate watching ads it

distract the reality, our feelings / emotions and our

beliefs that we did not even know. Some ads exploit

human emotions.

TWO EXAMPLES OF ADS

SHAN FOODS

In this ad they are showing

that the relationship is just

about cooking . The son is

not crying because he is

missing his MOM. He is

crying because he is

missing the foods that his

mom makes…. If his mom

was not a good cook so he

would not miss her .The ad

does not have any concept.

TANGIn this ad they are showing

to children that if Mother

loves her kid she gives her a

glass of tang nothings

else…. And if mother does

not give her child a glass of

tang it means she does not

love her children ….This ad

is changing the concept of

children .

THANK YOU !