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1 • Indian Agriculture Overview
2 • Introduction
3 • Components of Agri-Services
4 • Conclusion
5 • References
1. Agriculture Credit and
Finance
2. Agriculture Insurance
3. Warehousing and Storage
4. Consultancy Services
5. Rural Retail
6. Agriculture Marketing
7. Agriculture Extension and
Education
8. Agri. Clinics and Agri.
Business Centers
9. Agriculture Certification
Flow of Presentation
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India is a country of more than 8 lakhs villages mostly
dependent upon agriculture and allied activities
India 3rd largest of producer of agriculture commodities
Total cultivable land=52%
Share of agriculture in national income=
Important contribution to Employment=
Important source of industrial development=
Importance in international trade=
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Indian Agriculture Overview
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Milk
#1in the world
91Mn T
F&V
#2 in the world
129 Mn T
Food Grains
#2 in the world
220 Mn T
Sugarcane
#2 in the world
236.18 Mn T
Cattle/Buffaloes
Largest in the
world
283 million
Fisheries
Marine:2.99Mn T
Inland:3.21Mn T
Tea
Largest
.0.85Mn T
Goat & Sheep
183 million
#5 in Egg
production
Source :-The agribusiness book-A marketing and value-chain perspective
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AGRI SERVICES
“Agri-services are the services which are offered to farmer for
making them facilitate and convenience in their occupation and
uplift there life standard”
OR
The agri-service sector of the agriculture industry is concerned with
researching new and better ways to produce and market food and to
protect food producers and consumers, and with providing
special, customized services to all the other phases of agriculture
Public agencies have played a dominant role in the agri-services
area, but private agencies are rapidly increasing their offerings of
farm services.
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1. Agriculture credit and finance
2. Agriculture Insurance
3. Warehousing and storage
4. Agriculture Certification
5. Consultancy services
6. Agriculture Marketing
7. Rural Retail
8. Agri. Clinics and Agri. Business centers
9. Agriculture Extension and Education
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Components of Agri-Services
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There has been sharp increase in credit to agriculture through institutional sources i.e., from Rs. 620.45 billion in the year 2001-02 to Rs. 2,871.49 billion (2008-09) and that is because of maximum increase in credit through commercial banks.
Target of advance to agriculture through institutional sources in the year 2009-10 is Rs. 3,250 billion.
Around 4.54 crores new farmers were financed in 2008-09
Farm loan upto Rs. 50,000 has been made collateral/security free
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1.AGRICULTURE CREDIT AND FINANCE
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CONT………..
To accelerate the flow of credit to agriculture and allied
activities, the Government is implementing a comprehensive
Farm Credit Package since June, 2004
From Kharif 2006-07, farmers are receiving crop loans upto a
principal amount of Rs. 3 lakh at 7% rate of interest and the
Government is providing subvention of 1 per cent
For 2010-11, banks have been directed to lend Rs 3,750
billion to the farm sector –an increase of 15.4 per cent from
the targeted lending of Rs 3,250 billion in 2009-10
SOURCE:-https://www.crisilresearch.com/ResearchProWeb/Budget2010/budget2010.jsp 10
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AGENCY-WISE GROUND LEVEL CREDIT FLOW FOR AGRICULTURE
AND ALLIED STATEMENT SHOWING AGENCY-WISE AND YEAR-WISE
PROGRESS OF CREDIT FLOW IN THE COUNTRY
Agency 2007-08 2008-09 2009-10*
Target Achevt. Target Achevt. Target Achevt.
Cooperative Bank 520 482.58 550 367.62 450 277.05
Commercial Bank 1500 1810.88 1950 2236.63 2500 925.95
RRB’s 230 253.12 300 267.24 300 175.31
Other Agencies Nil Nil Nil Nil Nil Nil
Total 2250 2546.58 2800 2871.49 3250 1378.31
11*September, 2009
(Rs. in billion)
Source:-http://agricoop.nic.in/Credit/cf171209.pdf
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Insurance applied to agricultural enterprises
Two category
Single peril coverage
Multi-peril coverage.
Objectives
Financial support to farmers in the event of crop
failure as a result of drought, floods.
Credit eligibility of farmers after a crop failure for
the next crop season
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2.AGRICULTURE INSURANCE
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MAJOR INSURANCE SCHEMES IN INDIA
First Individual Approach Scheme 1972-1978
Pilot Crop Insurance Scheme (PCIS) 1979-1984
Comprehensive Crop Insurance Scheme (CCIS) 1985-99
Experimental Crop Insurance Scheme (ECIS) 1997-98
National Agricultural Insurance Scheme (NAIS) 1999
Pilot Weather Based Crop Insurance Scheme (WBCIS)
Other Agricultural Insurance Schemes :-Farm Income Insurance , Livestock
Insurance , Rainfall Insurance etc.
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NATIONAL AGRICULTURAL INSURANCE SCHEME (NAIS)
Introduced from the Rabi season of 1999-2000
AIC from April, 2003, took over the implementation
of NAIS
CROPSAll food grains,
All oilseeds and
Annual horticultural / commercial crops –
Sugarcane,
Potato,
Cotton,
Ginger,
Onion,
Turmeric,
Risks Fire & Lightning
Storm, Cyclone, Hailstorm,
Typhoon, Tempest,
Hurricane, Tornado
Flood, Inundation &
Landslide
Drought, Dry spells
Pests / Diseases
Exclusions : War,
nuclear risks,
malicious damage
Chillies,
Coriander,
Cumin,
Jute,
Tapioca,
Banana
Pineapple
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MAJOR AGRICULTURAL INSURANCE COMPANIES AND THEIR
SERVICES
Insurance Company Services
1 Agriculture Insurance Company National Agricultural Insurance of India Ltd.
Scheme for crops, seed crop
insurance, Varsha Bhima,
Weather Based Crop Insurance
2 National Insurance Co. Ltd Rural Insurance – Cattle, Sheep,
Goat, Poultry, Prawn, Silkworm,
Horticulture, Plantation, Pump sets
etc
3 United India Insurance Co.Ltd Cattle, Poultry, Agricultural pump
set, Gramin accident, Plantation,
animal driven cart, tonga
4 New India Assurance Co.Ltd. Rural Insurance – Cattle, Sheep,
Goat, Poultry, Prawn, Silkworm,
Horticulture, Plantation, Pump sets
etc
5 Oriental Insurance Co.Ltd. Agriculture, Sericulture, Poultry etc.
6 Lombard General Insurance Company
7 IFFCO -TOKIO General Insurance Company15
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The storage of goods, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.
Protects the quality of perishable and semi-perishable products from deterioration;
It helps in the stabilization of prices by adjusting demand and supply;
Provides employment and income through price advantages.
Adds time utility to the farmer’s produce.
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3.WAREHOUSING AND STORAGE
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Annual Agriculture production …….. 600 MMT
Food grains ……… 200 MMT
Fruits and Vegetables ….. 100 MMT
Mostly serviced by public sector:
CWC ………… 10.27 MMT
SWCs ……….. 19.03 MMT
FCI …………... 25.20 MMT
Private sector contribution (estimated)
For public use … 10 MMT
For self use … 20 MMT
17FICCI site
CURRENT SCENARIO OF WH
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Seed Certification
Agricultural Marketing and Agri-Business
Department
Agriculture Department
Establishment of Fertiliser Control Laboratories
Organic Certification
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4.AGRICULTURAL QUALITY CONTROL
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There are many government and private
organizations which provide consultancy services to
farmers.
Objectives:
To disseminate information and
technologies to the farmers.
To supply quality seeds and seedlings.
To impart training to meet the needs of urban and
rural people.
To operate Plant Clinic Centre.
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5.Consultancy Services
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TYPES
Government sector initiaves:-
AGMARKNET
Kisan Call Centre, MANAGE
Private sector initiatives:-
ITC e-Chopal
iKisan,
Tata Kisan Kendra (TKK),
TARAhaat,
EID Parry
Mahindra Shubh Labh
Multiple Rural Services portals - Gyandoot, Warna Wired
village, Tarahaat, Village Information Kiosks, etc.
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Co-operative sector initiative:- WARANA Wired Village,
Social sector initiative:- M. S. Swaminathan Research Foundation (MSSRF),
Aaqua (IIT Mumbai),
e-Sagu
Rural connectivity and allied service providers
√ Drishtee,
√ N-logue
Information service providers
iKisan, commodity India, Agriwatch, Indiaagronet, etc.
Knowledge networks and knowledge banks such as
Honey Bee Network, Harit Gyan, ISAP, GAU Satellite
Krishi Goshthi, etc.
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Indian Society of Agribusiness Professionals
(ISAP) is a non-government, non-profit
organisation incorporated in 2001, under
Section 25 of the Indian Companies Act.
Clients
International Organizations
Government of India organizations
State Governments/Departments
Private Sector
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Agri-Extension Services
Training and Entrepreneurship development
Market Linkage Program
Project Planning and Development
Industry Support
Centre for Financial Inclusion
Services Provided by IASP
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To assist the State Governments, the GoI and other public
sector organizations in effective management of their
agricultural extension and other agricultural management
systems
Services provided by MANAGE
1. Consultancy
2. Management Training
3. Management Education
4. Management Research
5. Information and Documentation services
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A not for profit voluntary organization was set up by Mr. Kamal M. Morarka in 1993
Vermiculture Technology Development
Organic Food Marketing
Regulatory-Quality Certification Services
Logistics and Supply Chain management
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Morarka Foundation
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These markets are meant for the farmers to take their
produce for sale and facilitate farmers, immediate cash
payments.
The directorate of state Agricultural Marketing Board or
Registrar of cooperative marketing societies is controlling
Primary and secondary wholesale markets.
The end of 1950, there were 286 regulated markets in the
country, their numbers on 31 March 2009 stood at 7139
(27375)
27Source:- http://agmarknet.nic.in/Regulated_Mkt_31.htm
Agriculture Marketing6.Agriculture Marketing
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AGRICULTURAL MARKETS
Apani Mandi / Farmers market / Raythu Bazars
Rural Primary Hats/ Periodic Rural Markets
Market Sub yards
Primary Market Yards/ Agri. Produce Market Committee (APMC)/ Mandi,
Secondary Market Yards/ Secondary Markets
Modern Market yards
Wholesale markets-Perishables
Terminal Market yards-Perishables
Future Markets
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GOVT. ORGANIZATIONS DEALING WITH
AGRICULTURE MARKETING
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DAC
DMI
Faridabad (Haryana)
NIAM
Jaipur (Rajasthan)
Function:-1.Regulation, Development and Management
of Agricultural Produce Markets
2. Grading and Standardisation
3.Training
4.Marketing Extension
5.Promotion of Cold Storage
6.Administration of Meat Food Products
Order, 1973
7.Market Research, Surveys and Planning
8.Agricultural Marketing Information
Network
9.Construction of Rural Godowns
10.Revenue
Function:-
1. Training,
2. Research
3. Project Formulation
Activities
4.Consultancy
5. Education
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AGMARKNET
Launched by the Department of agriculture and
Cooperation in march 2000
Provide linking between important agricultural produce
markets spread all over India and the state agriculture
marketing boards/ directorates and the DMI for effective
exchange of market information.
The market information network(agmarknet.Nic.In)
Objective
To facilitate collection and dissemination of information for
Better price realization
The portal covers market, price, infrastructure and promotion-
related information for efficient marketing
A Joint Venture ofDIRECTORATE OF MARKETING &
INSPECTIONand
NATIONAL INFORMATICS CENTRE Govt. of India
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Crops Directorates (8) [Wheat, Jute, Cotton, Rice, Sugarcane, Millets, Pulses, Tobacco]
Technology Mission on Horticulture
Coconut Development Board
IFFCO
Network
Area
Office
Area
Office Kiosk
DMI Hqs.
AGMAKRNET
http://agmarknet.nic.in
Area
OfficeFarmers
Markets
DMI State
Offices(27)
IFFCO
Local
News
papers
Notice
Board /
Electronic
Board
Regional
Office
Regional
Office
Regional
Office
IFFCO
Network
CDB
CDB
Network
FarmersCall Centres
Agri-clinics
Mobile
Operators
farmers
State Mkts./
Directorates
(50)
Regional Portals
(8 already
approved)
Farming
Community
Public Access
Mobile
users
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The concept has been comes in the Country by the tobacco major ITC Ltd. by opening up “ChoupalSagar”, the first rural shopping mall of the Country.
The retail outlet offers:
High yielding seeds, good quality fertilizers and pesticides, loans, crop insurance and even radio sets to TV sets, At competitive prices
They also provide current market information, Credit facilities and contract farming, which are beneficial for small farmers.
7.Rural Retailing
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Introduction
• ITC’s International Business Division, one of India’s largest
exporters of agricultural commodities, has conceived e-Choupal as a
more efficient supply chain aimed at delivering value to its
customers around the world on a sustainable basis
• It offers the farmers of India all the information, products and
services they need to enhance farm productivity, improve farm gate
price realization and cut transaction costs
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e-Choupal Now
States covered 10
No. of e-Choupals 6500
Farmers e-empowered 4 million
Villages covered 40,000 7
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FARMER GRAINSCHOUPAL
SAGARTRACTOR WEIGHED
PRODUCE UNLOADED
MONEY GIVEN
ONE STOP DESTINATION
Intermediaries take 75% of MRP
25%15% 15%
25%10%10% 100%
FarmerCommission
AgentProcessors Wholesaler
Sub
WholesalerRetailer Consumer
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Each HKB campus is 3-4 acre ( 12 – 15000 sq.m) in size which can
accommodate facilities like an agri-advisory center, agri-input retail
store, farm output warehouses, fuel pump, tractor service centres,
warehouses, bank branches, ATMs etc.
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Three broad areas in which “Hariyali” operates
Farm Advisory
Rural Retailing
Farm Produce Linkage
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"HKB" is providing end-to-end ground level support to the Indian farmer & thereby improving his "profitability" & "productivity”
The “HKB" chain, seeks to empower the farmer by setting up centres, which provide all encompassing solutions to the farmers under one roof
Each “HKB" centre operates in a catchment of about 20 kms
A typical centre caters to agricultural land of about 50000-70000 acres and impacts the life of approx. 15000 farmers.
All Farmer’s needs under one roof !
Hariyali Kissan Bazaar
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Therefore, there is a need for giving incentives to such
graduates to undertake, on viable basis, agri-business ventures
to meet the felt needs of technical and extension services
support to the farming community.
Graduates in
Agriculture and allied
subjects = 11,900/yr.
Intake in Post
Graduate
programmes = 5500
2000 are
able to get
Job Reservoir=9900
Source:-39
WHY WE NEED AGRICLINICS AND AGRIBUSSNESS
CENTERS?
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GoI, in association with NABARD and MANAGE has launched
this unique scheme
To take better methods of farming to each and every farmer
across the country
Objectives
To supplement the efforts of government extension system
To make available supplementary sources of input supply and
services to needy farmers
To provide gainful employment to agriculture graduates in new
emerging areas in agricultural sector
Source: www.agriclinics.net 40
8.Agri Clinics and Agribusiness
Centres
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Concept
Agriclinics : to provide expert services and advice to farmers on
cropping practices, technology dissemination, crop protection from
pests & diseases, market trends and prices of various crops in the
markets and also clinical services for animal health etc. which would
enhance productivity of crops / animals
Agribusiness Centres :
To provide input supply, farm equipments on hire and other services.
Eligibility
Agriculture Graduates/Graduates in subjects allied to agriculture like
horticulture, animal husbandry, forestry, dairy, veterinary, poultry
farming, pisciculture and other allied activities.
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Advice and assistance to farmers to help them
improve their methods of production and
marketing is conventionally called agricultural
extension
Objective Dissemination of useful and practical information relating to
agricultural activities focused mostly on improved
seeds, fertilizers, farm
implements, pesticides, poultry, livestock, etc
Expert advice to farmers on cropping practices, innovation
technology dissemination, crop protection from pests and
diseases, market trends and prices of various crops in the
markets and also dissemination of information about occupational
health facilities, risk covers and provisions of crop and personal
insurance." 42
9. Agriculture Extension
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WHERE EXTENSION IS NEEDED?
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Research FarmersExtension
Feedback on Practical Problems
Normally the gap could be due to any one of the following reasons:
Lack of awareness, knowledge or skill
Lack of conviction or motivation
Fear of loss
Lack of resources(finance) or availability of inputs etc.
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DAC/DOE
ICAR
Insts.
NRCs
APC
ATMA
FAIC
ATIC(44)
ZRS
FAIC
Extension Education
Institutions (4)
MANAGE
DOA DOH DOF DAH
DOA DOH DOF DAH NGOs
SAMETI
State Level
Districts Level
Village LevelFARMERS
KVKs(569)
SAU
Agriprenuers
Extension Information Flow(Public )
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1) Training Camps
2) Farmer’s field days and fairs
3) Mass media
4) Young farmers organization
5) Lab to land programme
6) Operational research projects
7) Training and visit system
8) Corresponding courses
9) Kisan call centre
10)Krishi Vigyan Kendra's
Extension Services Provided By
Public Sector
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AGRICULTURE EDUCATION
SYSTEM IN INDIA
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ICAR
State Agricultural Universities (SAUs)
(45)
4 National Institutes
IARI,IVRI,NDRI,CIFE
Deemed universities
The first State Agricultural University was established in 1960 at
Pantnagar on the pattern of the Land Grant Colleges of the United
States
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REFERENCES
Agriculture Today
The agribusiness book
http://agricoop.nic.in/
www.echoupal.com
www.agmarket.com
www.indiaagronet.com
www.ficci.com
www.agriwatch.com
www.manage.gov.in
www.ikisan.com
http://dacnet.nic.in/extension/48
Recommended