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Session sobre utilizacion de los elementos de marca de AIESEC.
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AIESEC Brand
Objetives• Understand how our brand connect with
people and market • Discover how to use in a simple way the new
elements of AIESEC brand• How this changes will affect the promotion
process
Values Which AIESEC Value makes you feel more connected with the organization and why?
Organization is created because of it’s vision;
Organization exists because it sells product
to the market.
Have values that create connections with the
costumers
Why an organization exist?
Organization value
(Program)
Market value
(Product)
Personal Value (needs)
The brand usage has to be connected with those values!
(Hold this message! You will use it latter)
How many of you are Graphic designer?
The processFeb – Apr 2012
Input collection from the network
Apr 2012 Frist Redesign brainstorming
Apr – Nov 2012 External consulting
with a Design Thinking Company
Nov 2012Second redesign brainstorming
Jan – Feb 2013Final compilation
withExternal support
Feb 2013 New Brand toolkit
launch
The new elements • The AIESEC Brand Refresh has developed a concept for
additional visual elements to give all AIESEC members and programs maximum freedom, flexibility and adaptability.
Flexibility
Adaptability
Freedom
The shapes
The shapes
The Colours
Do’s and Dont’s
Do’s and Dont’s
Examples
Examples
Examples
AIESEC LOGO
AIESEC LOGO
- Use the logo only in horizontal or vertical form- The logo should always be distinctly identifiable and should not be altered in any way.- Logos without backgrounds are allowed.- The “AIESEC” letters on the logo should always have solid color that is aligned with the logo color combination
Let`s Play! - Form Groups between 5 and 7 people from
different LCs and areas- Create a promotion piece using the new brand
elements - If you don’t have the materials that you need you
can create it or find in other groups - Don’t forget to split resources and functions. - After finish your promotion piece put it on the wall- The best one will be chose by the MC and
rewarded
Does it mean that I need to change
everything!NO
GRACIAS!
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