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RESEARCH REPORT
on
A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE -‐ A CASE STUDY OF MORADABAD CITY
In the partial fulfillment of the award of degree of
MASTER OF BUSINESS ADMINISTRATION
BATCH(2010-‐2012)
Research Guide: Submitted by:
Miss. Sumita chahal Amit kumar singh
MBA Department MBA(2010-‐2012)
IMSEC Ghaziabad Roll no: 1014370006
IMS ENGINEERING COLLEGE GHAZIABAD(U.P)
ACKNOWLEDGEMENT
First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guided
me with her knowledge and skill and helped me in successful completion of the work.
I thank my Institute who has given me an opportunity to show my skills. I also thank all my
nearer and dearer ones without there support this project would not been possible.
I would heartily thank all the respondents of the survey without whose support & valuable inputs
this project would not have been completed
DECLARATION I, Amit Kumar Singh here by declare that the Research report titled “A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE -‐ A CASE STUDY OF MORADABAD CITY”, Submitted in Partial fulfillment for the degree of “MASTER OF BUSINESS ADMINISTRATION” to IMS ENGINEERING COLLEGE, GHAZIABAD is my own effort and has not been submitted earlier to any other
University / Board / Institute.
Place: Ghaziabad Amit kumar singh
Date:
Certificate
TO WHOM SO EVER IT MAY CONCERN
This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute. He prepared research report titled “A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF MORADABAD CITY” for partial fulfillment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh Technical University).
I wish him all the best for his Future endeavors.
Prof. Rushen S. Chahal
Head of Department (MBA)
PREFACE
In this project report we have tried to study the importance of customer relationship management
in mobile companies like Idea and Vodafone. The CRM is a new technique in marketing where
the marketer tries to develop long term relationship with the customers to develop them as life
time customers. CRM aims to make the customers climb up the ladder of loyalty. Customer
Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts,
Idea was the first to launch GPRS and EDGE in the country. Idea has received international
recognition for its path-breaking innovations when it won the GSM Association Award for "Best
Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSM
mobile service operator with pan India licenses. With a customer base of over 40 million in 15
service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in
providing pan India services covering over 90% of India's telephony potential. A frontrunner in
introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most
customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly
segmented market. Vodafone is the world's largest mobile telecommunications company
measured by revenues and the world's second-largest measured by subscribers (behind China
Mobile), with around 341 million proportionate subscribers as of November 2010. It operates
networks in over 30 countries and has partner networks in over 40 additional countries. It owns
45% of Verizon Wireless, the largest mobile telecommunications company in the United States
measured by subscribers. The name Vodafone comes from voice data fone, chosen by the
company to "reflect the provision of voice and data services over mobile phones".
TABLE OF CONTENTS
Chapter No. Title Page No.
Acknowledgement i
Declaration ii
Preface iii
Chapter - 1 Introduction 1-5
• Statement of the problem
• Introduction to the topic
• Scope and Importance
Chapter - 2 The Indian Telecom Industry 6-9
Chapter - 3 Company Profile 10-42
• Idea
Chapter - 4 Research Methodology 43-48
Chapter - 5 Data Analysis and Interpretation 49-70
Chapter - 6 Findings, Conclusions, Suggestions 71-75
• Limitations 76
Bibliography 77
Appendices 78-80
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