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ATTRIBUTION THEORY
BYDipanway Bhabuk
ATTRIBUTION THEORY
People are motivated to understand the causes of behavior. Attribution theory seeks to explain how and why people make these causal attributions.
Attributions are the reasons we give for our own and others behaviors.
TWO GENERAL TYPES OF ATTRIBUTIONS THAT PEOPLE MAKE
INTERNALLY ATTRIBUTIONS
EXTERNALLY ATTRIBUTIONS
THREE DETERMINING FACTOR
DISTINCTIVENESS
CONSENSUS
CONSISTENCY
FUNDAMENTAL ATTRIBUTON ERROR
WE UNDERESTIMATE THE INFLUENCE OF EXTERNAL FACTORS & OVERESTIMATE THE INFLUENCE OF INTERNAL FACTORS WHEN MAKING JUDGMENTS ABOUT THE BEHAVIOUR OF OTHERS
SELF-SERVING BIAS ATTRIBUTE OWN SUCCESS TO INTERNAL FACTORS, WHILE PUTTING BLAME FOR FAILURES ON EXTERNAL FACTORS
THANK YOU…
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