B2B Research and Analytics - Chris McLaren

B2B Research & AnalyticsCh i Chris McLaren, Gage Marketing

IntroductionsIntroductions

• Chris McLaren– Director, Emerging Media

Gage Marketing

• Terry Collier• Terry Collier– Business Development Manager

3M Commercial Graphics

• Cory Hartlen– Agency Strategist

Radian6

AgendaAgenda

• Terry CollierOverview of 3M VAS and B2B analytics

• Cory HartlenOverview of Radian6’s new integration capabilities with Overview of Radian6 s new integration capabilities with Omniture and/or WebTrends data

• Chris, Cory and Terryy yQ&A on impact of new social media analytics on interactive marketing strategy

About GageAbout Gage

• Founded in 1992 by Skip Gage• Built on a foundation of technology and analytics• One of top 100 interactive agencies in the country and the 3rd

largest web development agency in the Twin Citieslargest web development agency in the Twin Cities

Sample of Current ClientsSample of Current Clients

5

Terry CollierTerry CollierBusiness Development Manager3M Commercial Graphicsp

Achieve your visual goalsy g

7

• Images are everywhere• Images are everywhere

• 600 – 5,000 ads per , pday

• Exposed to ads – 20 seconds

• What do you remember in these adsremember in these ads

How do you get your visualHow do you get your visual content?

d di h h i lUnderstanding how the visual system works and using it to get y g g

people to look at your ads!

Is there any real estate left?Is there any real estate left?

How Visual System WorksHow Visual System Works

• Light hits eyes g ycausing a reaction

• Only a certain number of reactionsnumber of reactions can be received by the brain

• Brain determines priority of what is seen or not seen in aseen or not seen in a limited amount of time

Change Blindnessg

Used with permission – R. Resnik Univ of British Columbia© 3M 2010.

Click the screen  to start the demo.

Our Sales ForceOur Sales Force

3 /www.3m.com/vas

Cory HartlenCo y a eAgency StrategistRadian6

INTEGRATIONS

Most conversational andRADIAN6 Most conversational and service transactions don’t happen overnight but as a

RADIAN6 INTEGRATIONS

result of successful long-term customer

l ti hi B drelationships. Brands now have to look at how someone interacts onlinesomeone interacts online with their company, brand experience, and community.p , y

Radian6 provides a next-generation listening platform that

fincludes the integration of social media monitoring and analysis with social CRM and web analytics.

Radian6 is pleased to offer li t i t ti ithclients integration with:

• WebTrends• OmnitureOmniture• Google Analytics • SalesForce.com

Radian6 allows users to i t t ith G l

SOCIAL integrate with Google Analytics, Omniture and WebTrends giving users

MEETS WEB ANALYTICS WebTrends, giving users

the power to combine their social efforts with the power

ANALYTICSp

of web analytics.

Web analytics allow you to:merge valuable web analytics and social mediaanalytics and social media metrics,connect social mediaconnect social media conversations to specific objectives on your website, and compare types of social media.

The Power of Social Metrics Combined With Web Analytics

content shares

Product Release AnalysisProduct Release Analysis

ntent shares

Find Your Brand AdvocatesFind Your Brand Advocates

Radian6 provides a next-RADIAN6 Radian6 provides a nextgeneration listening platform that includes the

RADIAN6 INTEGRATIONS

integration of social media monitoring and analysis

ith i l CRM d bwith social CRM and web analytics. It offers your organization a completeorganization a complete social web solution.

Q&AB2B Research & AnalyticsChris, Terry, and CoryChris, Terry, and Cory