Basic Of Digital Marketing(PDF) | English| Lokman Hossain

BASIC OF DIGITAL MARKETING

IntroductionWhat is Digital Marketing?Why use Digital Marketing?Digital Marketing Strategies?Opportunities In Digital Marketing?Digital Marketing In Bangladesh

Digital Marketing is a promotion of products or brands via

electronic media.

OR

Any marketing, if you want to promote any product/services

using internet it is Digital Marketing.

FINALLY,

If you want to doing your promotion of your business either on

mobile, either on search engine, either on website, any device

which is on internet, that’s concept is called by Digital

Marketing.

DIGITAL MARKETING

SEARCH ENGINES

WEBSITESSOCIAL MEDIA

MOBILE APPS

E-MAIL ANALYTICS

Search Engines: To target those audience/users who r using search engine to visit our website.

Websites: To give some ideas/information to your product who r actually using third party websites. Website marketing is a part of digital marketing.

SOCIAL MEDIA: The people who are using social media like facebook,youtube anywhere, Digital Marketing are target them to in social media.

MOBILE APPS: Digital marketing also target the mobile applications. Assume that your are playing a game, or watching movie by using mobile apps. Suddenly an ad pop up in your screen that’s call

Mobile apps

marketing.

E-mail: Like, I will send you an e-mail to register with proper website and video information with subscription link & you will register yourself that’s call e-mail ad marketing.

Analytics: Analytical data or measuring the data in the Google analytics.

Digital Startup Forum

Traditional Marketing: Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.

Traditional Vs Digital Marketing

Digital Marketing Statistics?

Digital Marketing Statistics

85% People Search Before they purchase

Google Search Queries

1998-10000 per day

2016-800 core per day

89801 YouTube videos viewed in 1

second

78% Active on Social Media

89% Users purchased based on reviews (USA)

If you are in digital media you are survive. If you r not in digital you

are not survive. Because people are more intelligent day by day.

As for example;

MOBILE

Social media(ask his fnf about this

phone)

FEEDBACK & REVIEWS

BUY THE PRODUCT

Search to website

Digital Marketing Branches?

Digital Marketing Branches

DIGITAL MARKETING

WEBSITE

SEO

PAID MARKETING

PPC

DISPLAY ADS

VIDEO ADS

SOCIAL MEDIA

NON PAID

PAID

DIGITAL ANALYTICS

E-MAIL MARKETING

ONLINE REPUTATION

MANAGEMENT

Digital Marketing BranchesWEBSITE: We must have a website. Without website digital marketing does

not work out. Because I don’t have a presence, I don’t have a website thenwhat I will market ? Example: The movie advertisement.

SEO(search engine optimization):

SEO is a process to achieve top ranks on organic search results(freeresults) Exp: Birthday Organizer.

Search Engines ranks a website based on 200+ factors.

Keep that in your mind:

In SEO No grantee for number 1 ranking

It takes time. Not instant.

Site Analysis > Key word research > competitor analysis > on site changes

>link building > reporting

Digital Marketing Branches

Paid Marketing: • In paid marketing we use various channels like websites & search engines

to promote our services.

• Display advertising on External sites.

• Ads in Mobile apps

• Video ads in YouTube

• Remarketing strategies.

SOCIAL MEDIA MARKETING:

Facebook,Pinterest,Google+,You tube, Twitter, LinkedIn.

• Generating the visitors & increasing the brand awareness using socialnetworks.

• We target both paid & free marketing strategies in social.

Digital Marketing Branches

E-mail Marketing: • To generate the business & leads using existing & new clients via e-mail.

• We study about e-mail marketing strategies, news letter design & practicalexamples of e-mail marketing.

• E-mail marketing is very easy method of working out.

DIGITAL ANALYTICS:Digital Analytics is about analytics of the website reports to make decisions based on Data.

We work with Google analytics for analyzing the website traffic.

ONLINE REPUTATION MANAGEMENT: The ORM means how you manage your reputation in Online besides from your

competitor. How you manage your reputation/standard in Online.

CAREER OPPORTUNITY

CAREER OPPORTUNITY

DIGITAL MARKETER

ENTREPRENEURSTART YOUR OWN

BUSINESS

WORK ON INDIVIDUAL PROJECTS

FREELENCER

ONLINE EARNEREARN FROM

ADSENSE/AFFILIATE

PROFESSIONAL JOBWORK FOR A

COMPANY