Best Practices in Senior Search for Higher Education

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This is the slide deck from our Social Media Social Hour on Senior Search and how to effectively plan and execute a campaign. Presented by Dale Gaubatz and TWG Plus (http://www.twgplus.com) (@twgplus)

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Best Practices in Senior Search

@twgplus

Why use Senior Search?

Senior Search is for everyone.

Use the right list for the right campaign.

Time your campaign with your students’ actions.

Create goals for your campaign.

Integrate all of your channels.

Prepare for the mobile user.

Questions?

List: http://www.flickr.com/photos/robindegrassi/7135489/sizes/o/in/photostream/

Why: http://www.flickr.com/photos/horiavarlan/4273168957/sizes/o/in/photostream/

Timing: http://www.flickr.com/photos/fake_eyes/342753247/

Goals: http://www.flickr.com/photos/americanistadechiapas/5480502341/sizes/l/in/photostream/

Integrate: http://www.flickr.com/photos/ethanhein/4901885229/sizes/o/in/photostream/

Mobile: http://www.flickr.com/photos/bexross/2128168802/sizes/o/in/photostream/

Questions: http://www.flickr.com/photos/pezz/447411079/sizes/l/in/photostream/

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