Brazilian Creativity Style

CreativityStyle

Brazilian

CreativityConrado Schlochauer

LAB SSJ – Brazil

conrado@labssj.com.br

Style

Brazilian

am I?

Why

Whoare you here

today?

Help you to

creativity training program

goalmy

develop and/or deliver a

creativitywhy ?

The world is flatGeneration Y

Technology, technology, technology...

Social Network

Inovation now!!!

as acreativity

language

creativityand

inovationas a

creativity

language

factssome

on creativity development?

rateyourself

How do you

?

factsabout learning creativity

Creative and non creative personsIs it possible to develop creativity? The myth of inspiration

amabile HBS

C

knowledge

motivation skills

CreativityStyle

Brazilian

multicult flex improflexibility improvisationmulticulturality

Brazil

Creativity

Training Programs

multicult flex improflexibility improvisationmulticulturality

Multiculturality Braziland

dad

me

N

mom

definitionsCulture n.

mi·cro·cul·ture n.

The behaviors and beliefs characteristic of a particular social, ethnic, or age group.

The distinctive culture of a small group of people within a limit

Cultural Borders and Mental BarrierThe relationship between living abroad and creativityJournal of Personality and Social Psychology

The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.

The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker candle problem.

“

“

How to use

in creativivity training programs

Participants form different places/areas

Offer of different views/ force different

perspectives

Role play

Case studiesMovies

Changing “shoes”

multiculturality

25de março

street

pinacotecamuseum

flexibilityA long history

beingflexiblof e

Myth of the

onerightanswer

Acceptance of theweirdness“ “

How can you make people

in a creativity training programmore flexible?

ideagenerating

tools

Random

Choose a problem/opportunity, write it down and forget it for a while

stimulus

Random

Choose a problem/opportunity, write it down and forget it for a while

Choose a “thing” (noun, tangible)

stimulus

Random

Choose a problem/opportunity, write it down and forget it for a while

Choose a “thing” (noun, tangible)

Describe it in simple sentences

stimulus

Random

Choose a problem/opportunity, write it down and forget it for a while

Choose a “thing” (noun, tangible)

Describe it in simple sentences

“Solve” the problem with the formula:

If than

stimulus

sentence problem

www.mycoted.com

Improvisationp

is the mother ofNecessity “

“invention

Plato, in Republic

Improvisation

feijoada

good outcomewithfewer resources

build onother people’s ideas

brainstormingrules

Focus on quantity

Withhold criticismWelcome unusual ideas

Combine and improve ideas

improvisation in the creativity training program

Ximprovisation

yes, and... no, but...

amabile HBS

C

knowledge

Multiculturality

Improvisation

motivation

skills

brings

brings bringsflexibility

Obrigado! conrado@labssj.com.br