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Afifah Nabilah
[Managing Director]
Syahirah
[Operation and Finance Manager]
Saleswoman Designer Tailor
Alwani
[Administration and Marketing Manager]
NAME:
Next Innovation Design
DATE OF ESTABLISHMENT:
29th April 2012
MOTTO:
Make the impossible, possible
PRODUCTS:
Dresses, Blouses and Shirts
TYPE OF BUSINESS:
Sole-proprietorship
Economic development
Increase the income source of Malaysia
Community development
Provide new fashion design to the community
Human development
Improve the self-confident of a person
Give self-satisfaction to the customer
Public Figures
The Elites
General Requirements: Has communication skills Multilanguage Creative and innovative High self-confident
Specific Requirements: Operation and Marketing Managers: has degree in
marketing/business administration Administration and Finance Manager: has degree in
Accounting/Business Administration/ Marketing/Finance Designer: has diploma in art and design Tailor: has sewing skills certificate Saleswoman: has SPM certificate
MARKETING
Sponsored to
public figure
Promote to close
friendsAdvertisement
in magazines
Fashion show
twice per annum
Designer create new design
Get raw materials from supplier
Tailor sews the clothes according to
the designWash, dry and iron
the new clothes
Hang and display the clothes on the garment rack. The clothes are
ready to sell
START-UP EXPENSES RM
Legal 2 000
Beginning material 8 000
Insurance 1 500
Acquisition Building 237 000
Design and Decoration 70 000
Research and Development 1 000
Total Start-up Expenses 317 500
START-UP REQUIREMENTS
0
5000
10000
15000
20000
25000
30000
SALES
GROSS PROFIT
35% PROFIT
FROM SALES
Succession plan
The successor/heir of the managing director
(her children)
In case, there is no heir/ successor, the
business will be sold to other company.
• Unsatisfied customers
• Lack of idea to create a new design
• People always buy new clothes with new design
• Lack of reputation
• Lack of managerial depth
• Lack of experience in handling this type of business
• Offer new fashion at reasonable price
Strength Weakness
ThreatOpportunity
RISKS SOLUTIONS
Less customers Publish the advertisement in
magazines and television
Customers unsatisfied with
the services
Apology and improve the
services
So many boutiques at the
current business’ location
Open new branch outlets at
other location such as at rural
area
There is no profit generated Use a high quality raw
materials at low costs
Q & A
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