Campus Visits NAADA

Campus VisitsWhat Can We Do Better

Text

NAADA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

What Do They Want- Basics that work - Honesty and Authenticity- Information and Insider Tips- Customizaton - They want what they want when they want it

The Chronicle of Higher Education

Read the Chronicle Article

San Francisco Chronicle

SFO Article The college visit - does it do any good Read Jeffs blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Campus VisitsWhat Can We Do Better

TextNAADA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom