Careers in PR

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Old PR vs. New PR

OLD: PR Pros= Former Journalists

NEW: PR Pros= Industry Trained

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

How To Become a PR Pro

Suggested training:

• Intro to PR

• PR Campaigns

• PR Research

• PR Writing

• PR and Law

• PR Planning and Management

• PR Internship

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Where Are Jobs?

22.60%

11.70%

6.90%

4.30%

3.10%3%

42%

Firms/Agencies

Corporations

Non-Profits

Freelance

Education

Trade Associations

Government

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Specialty Areas

• Pharmaceutical

• Biotechnology

• Financial services

• Health care

• Media companies

• Information

• Technology and Security

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

What Makes a Good PR Pro

• Writing skills

• Research

• Planning

• Problem Solving

•Business Competence

•Editing

•Organizational

•Creativity

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

10 Skills Employers Want

• Good Writing

• Intelligence

• Cultural literacy

• Ability to recognize a good story

• Media savvy

• Contacts

• Business sense

• Varied communication experiences

• Specialized experiences

• No clichés. Aka “I work really well withpeople.”

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Moving On Up

Executive

Director

Manager

Supervisor

Entry Level

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Money Money Money

• Entry level $36,000

• 5 years $62,000

• 10 years $85,000

• 20 years $120,000

1. Corporate2. Freelance3. Agency4. Trade Association5. Government6. Non Profit7. Education

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Man vs. Woman

• Males make more across the USA

• Males have more experience

• Males choose higher paying areas ofPR

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Internships

• Varied types

• Broad range of skills

• Portfolio pieces

• Recommendations

• Local and national

• Testing the career

• Responsibility

• Recruiting

• Mentorship/professional relationship

COMM 2337

Careers

in PRClass 4

Fall 2011

@AndreaGenevieve

andream@stedwards.edu

Credits

Andrea Genevieve Michnik

Intro to PR COMM 2337

St. Edwards University- Fall 2011

E-mail: andream@st.edwards.edu

@AndreaGenevieve

All photos protected under Flickr Creative Commons