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Welcome to the Evisors Webinar
Visit us online at www.evisors.com
Careers in Marketingfeaturing
Nicholas de Wolff
Hosted by: Career Advisors on Demand..com/webinars
Careers in Marketing
I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A
Hosted by: Career Advisors on Demand..com/webinars
About Nicholas
• Founder of Nicholas de Wolff & Associates, a strategic consultancy
• Previous roles include:– Chief Marketing Officer at Thomson/Technicolor– Vice President and Chief Strategist at Dream Theater
Inc.
• 20+ years of experience across the marketing industry
Hosted by: Career Advisors on Demand..com/webinars
Careers in Marketing
I. About Nicholas
II.Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A
Hosted by: Career Advisors on Demand..com/webinars
Overview of the Industry
• Is Marketing an industry?• Perception, reality, and potential• The current paradigm shift
Hosted by: Career Advisors on Demand..com/webinars
Careers in Marketing
I. About NicholasII. Overview of the Industry
III.How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A
Hosted by: Career Advisors on Demand..com/webinars
How to Research the Industry
• Events• LinkedIn• Google Alerts• Quora• Facebook• Crunch Base• Sector publications• Non-sector success stories
Hosted by: Career Advisors on Demand..com/webinars
Careers in Marketing
I. About NicholasII. Overview of the IndustryIII. How to Research the Industry
IV.Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7
Attributes of a Good Marketer
• Foresight• Independence• Self-everything• Hindsight• Awareness• Narrative• Discernment• Confidence• Humility• Intelligence• Passion• Sense of Humor
Hosted by:See the rest at evisors.com/webinars/webinar/7
Careers in Marketing
I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good Marketer
V. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7
What are Firms Looking For?
• Answers to questions they have not yet formulated• Increased revenues• More clients/customers• Stronger visibility• Increased market share• Security• Comfort• Growth potential
Hosted by:See the rest at evisors.com/webinars/webinar/7
Careers in Marketing
I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?
VI.What to Expect in the InterviewVII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7
What to Expect in the Interview
• Identity Challenge• Judgment• Questions• Opportunities• Frustration• Disconnection
Hosted by:See the rest at evisors.com/webinars/webinar/7
Careers in Marketing
I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the Interview
VII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7
Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7
Questions & Answers
Question 1:
What are the tips/tricks in positioning yourself to companies as an international student?
Hosted by:See the answer at evisors.com/webinars/webinar/7
Questions & Answers
Question 2:
Have the qualities of a marketer changed or are they the same compared to 10 years ago?
Hosted by:See the answer at evisors.com/webinars/webinar/7
Questions & Answers
Question 3:
What should I focus on within college if I want to make myself more attractive for a marketing role?
Hosted by:See the answer at evisors.com/webinars/webinar/7
Questions & Answers
Question 4:
Looking at your career over the past 20 years, what has interested you the most in pursuing a career in marketing?
Hosted by:See the answer at evisors.com/webinars/webinar/7
Thanks for Joining!
Book your session with Nicholas at www.evisors.com/expert/788
Hosted by:See the rest at evisors.com/webinars/webinar/7