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Our Ancillary texts
Nicola, Sam & Jamal
LISTEN
Click here
Research into radio adverts
Choice fm/ Kiss 100 radio adverts http://www.stoptheguns.org/advertising/index.php
Adverts selling items & insurance
Adverts on youth crime
Where? And Why? (Radio ad.)
Choice 96.9 fm
BBC 1Xtra
Kiss 100
Suitable because they are predominately listened to by our target audience.
Formerly had adverts such as the Trident ads & Stop the Guns ads.
The Print advert
Research into print adverts
Channel4 print adverts
Skins print advert
Googled Print ads
Possible print ads.
The Chosen one:
Where? And Why? (Print ad.)
From general knowledge :
The Metro newspaper it's a free newspaper that a large majority of Londoners read every
morning and a lot of young people read it on their commute to work or college.
Live magazine. it's a youth based magazine and is directed at our target audience and
also has a 'In deep' section that promotes the awareness of issues such as knife crime, which fits in with our documentary topic.
The Target Audience
Predominantly teens and young adults
Voices of young people
Visual of young person to associate with
Why are they appropriate formats?
Eye catching
Youths don’t like reading a lot
Radio ad gives more insight
Promoted more quickly and on a larger scale
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