Ch16 - Retailing, Wholesaling, Logistics - Visual Edition

1

Managing Retailing, Wholesaling, & Logistics

Monica Denise S. MendozaAteneo Graduate School of Business

Top 10 Concepts

Outline: Retailing…

1. Is selling to consumers for personal use (What?)

2. Involves 4 Levels of Service3. Has 4 Positioning Strategies4. Marketing decisions should be made5. Should consider trends in planning

for strategies

Outline:Wholesaling…

6. Is selling for resale / business use (What?)

7. Involves 9 functions 8. Marketing decisions

should be made9. Can strengthen relationships

with Manufacturer

Outline:Logistics…

10. Decides best way to move goods (What?)

Concept 1:

Retailing is selling to consumers for personal use

Retailing

Concept 2:

Retailing has Four Levels of Service

Retailing 4 Levels of

Service

Concept 3:

Retailing has Four Positioning Strategies

Retailing 4 Levels of

Service4

Positioning Strategies

Decision

Concept 4:

Retailing Marketing Decisions should be made…

Retailing 4 Levels of

Service4

Positioning Strategies

Decision

Concept 5:

Retailers should consider trends in planning for strategy

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Decision

Concept 6:

Wholesaling is selling for resale or business use

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Wholesaling

Decision

Concept 7:

Wholesaling includes several functions

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Wholesaling

Function

Decision

Decision

Concept 8:

Wholesaling Marketing Decisions should be made…

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Wholesaling

Function

Decision

Decision

Concept 9:

Wholesalers can strengthen manufacturer relationships

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Wholesaling

Relationship

Function

Decision

Decision

Concept 10:

Logistics decides best way to move goods

Retailing 4 Levels of

Service4

Positioning Strategies

Trend

Wholesaling

Logistics

Relationship

Function

Summary: Retailing…

1. Is selling to consumers for personal use (What?)

2. Involves 4 Levels of Service3. Has 4 Positioning Strategies4. Marketing decisions should be made5. Should consider trends in planning

for strategies

Summary:Wholesaling…

6. Is selling for resale / business use (What?)

7. Involves 9 functions 8. Marketing decisions

should be made9. Can strengthen relationships

with Manufacturers

Summary:Logistics…

10. Decides best way to move goods (What?)