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@Clarkson University
Goals:
Wanted to create treks for a variety
of audiences: current
students, prospective students,
alumni, and incoming freshmen.
Promotion:
Heavy advertising ahead of time to educate campus
Game: wntr wndrlnd(TEST)
Goal: bring students to
interesting places, teach them
new facts about Clarkson
Time: Feb 18th 5 p.m. – Feb 20th 5 p.m.
Prizes: gift certificates for
top finishers, a small prize for all
25 individual players, all class
years
Audience: Current Students
Theme: “wntr wndrlnd”
Trek: 10 challenges (all but QR code)
Place: Clarkson hill campus buildings
Feedback:
“I can’t wait
to do another”
“got me out on a stressful day”
"it was a lot of fun and gave me something
else to do besides my typical day"
“it was cool to learn more
about Clarkson while doing it”
Student Center, CAMP, Cheel
– [buildings they were in that day]
Had a table set up in a visible area with prizes on it for information on how to play
Trek:5 challenges
(open & specific)
Location:
Audience:
Prospective students & families
Discover ClarksonGame:
Goal:give audience
“insider info” they didn’t hear on
the campus tour or read in a brochure
Time: Accepted Students Open House Day
Prizes: assorted Clarkson memorabilia
Feedback:
Prospective students & families were very
interested in playing
They liked being able to earn additional prizes
they couldn’t get in the bookstore
Feedback:Over 60 logged on, over 40 claimed prizes
Most played via text message
Game: New Clarkson (Alumni)
Future:
Freshman Orientation treks For students: student support services
& campus resources, etc.
Upcoming Treks
“A History of Clarkson”
Get to know the legends and stories of Clarkson
For parents/families while students are at other events
Future Cont:
Individual School Treksengineering, business, arts & sciences, health sciences for in
depth info on certain areas of study beyond a campus tour
Current Student Treks off CampusTop 10 places you must see in the region before graduation, etc.
Continue Open House and Visit Day Treks
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