Creating a Personal Brand on Social Networks

DEARBORN

Personal Branding on Social Media

Presented by: Lynn Haliburton

BRAND YOURSELF

Brand Creation

• Define yourself• Determine your audience• Establish messaging

Branding

• Logo• Tagline• Tools

BUILD YOUR BRAND

My name is…

LHaliburton

About LHaliburton

• Username on all social media outlets• Consistent through all outlets• Reserve name, even if not active

– Stops devaluation of your brand

You are not

You are not….

Don’t create multiple profiles

Multiple Profiles Causes

• Brand Confusion• Potential Posting Mistakes• Split Personalities

Social Media Outlets Keep Growing

Where should you be?

1) What do you like to do?

2) Where is your industry?

Understanding Klout

BE YOUR BRAND

You are whoever you say you are

Be Yourself

But, think

before you

post

KLOUT SAYS I’M KNOWN FOR…

What I Do

Social media strategy

Facebook

AppsCommunity

My Clients

Health

Coffee

My Interests

Detroit

TV and Cinema

JazzVodka

I’m also influential in Cats…Well that’s a mistake!

BRAND MANAGEMENT

EMPLOYERS ARE LOOKING

Again…Think before you post!

Once it’s out there, it can’t be taken back

Check your privacy settings

Customize Facebook Lists

Simple Wash Application

Manage Your SEO

Google Yourself

Create an alert

Google.com/alerts

Add Quantifier

LINKEDINProfessional Social Networking

Create your own headline

Try to get

Clear headshot

Maximize Your Profile

Create your URL

Increase Your SEO• Post updates• Join groups• Make connections• Custom headline

Changed headlineConsistent updates

Ask for Recommendations and Endorsements

GOOD SOCIAL MEDIA PRACTICES

Don’t link social media accounts… It’s annoying

Follow Companies

Know your industry influencers

Follow them on their social networks

Have conversations

Questions?

DEARBORN

Lynn Haliburtonabout.me/lhaliburton

@lhaliburtonlinkedin.com/in/lhaliburton