Creating Customer Connections with Social Media

Creating Customer Connections With Social Media

Eric Stoller, Higher Education Consultant

Session Number 4-2 Saturday, March 3, 2012

#CAMEXshow

@EricStoller

Social Media(R)evolution

Be strategic

R.O.I+

Start small

Be intentional

Whatwedo

SocialMedia

:-)SocialMedia

Be collaborative

Identify champions

Creating Connections

845,000,000+

Having a Facebook Page isn’t a social

media strategy

It’s about how well we do it.

Make some noise

Be real

Keep current

Storytelling

Listen

Social Media

Engage

CustomerService

Contests

Promotion is good

However...

50% or less

I <3 data

Sustain

Uh-oh!

Optimize your brand

Looking ahead...

Questions?

@EricStoller

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