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Creating Customer Connections With Social Media Eric Stoller, Higher Education Consultant Session Number 4-2 Saturday, March 3, 2012

Creating Customer Connections with Social Media

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Slides from my session at this year's CAMEX event.

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Page 1: Creating Customer Connections with Social Media

Creating Customer Connections With Social Media

Eric Stoller, Higher Education Consultant

Session Number 4-2 Saturday, March 3, 2012

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#CAMEXshow

@EricStoller

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Social Media(R)evolution

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Be strategic

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R.O.I+

R.O.C

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Start small

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Be intentional

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Whatwedo

SocialMedia

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:-)SocialMedia

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Be collaborative

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Identify champions

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Creating Connections

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845,000,000+

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Having a Facebook Page isn’t a social

media strategy

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It’s about how well we do it.

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Make some noise

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Be real

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Keep current

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Storytelling

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Why ?

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Listen

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Social Media

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Engage

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CustomerService

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Contests

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Promotion is good

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However...

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50% or less

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I <3 data

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Sustain

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Uh-oh!

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Optimize your brand

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Looking ahead...

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Questions?

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@EricStoller

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