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Final Online Journalism lecture to City University postgraduate journalism students
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Online Journalism session 10City UniversityPaul Bradshaw
Crowdsourcing: lessons from Help Me Investigate
Monday, 21 March 2011
1. Why crowdsourcing?2. What we made and why3. What we learned
Monday, 21 March 2011
What is crowdsourcing?
Monday, 21 March 2011
"Given enough eyeballs, all bugs are shallow"
Linus' Law, Eric RaymondMonday, 21 March 2011
2 types of crowdsourcing?‘Mechanical Turk’‘Wisdom of Crowds’
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Which one is a journalist?
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Which one is making journalism?
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Florida News-PressTalking Points MemoContaminated pet food
DeBurgh (2008) Investigative Journalism
Monday, 21 March 2011
Engagement and diversity(Cars, roads and picnics)Failure for free: target 1%Game mechanics
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The situation in which the product of previous work, rather than direct communication [induces and directs] additional labour
Reagle, in Lih (2009) p82
Stigmergy
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Socio-psychological reward (social)Hedonic personal gratification (fun)
Benkler (2006)
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What we did.
Building Help Me InvestigateMonday, 21 March 2011
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FundingBusiness modelStructureLegal issues
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What is ‘success’?
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What worked
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5 ingredients
An alpha userMomentum - results/feedbackModularity (Break-down-able)Public-nessExpertise (Diversity)
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Fire and water investigations
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What next?
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4 problems to solve
EditorialCommunityLegalTechnical
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Open source codeGame: separate tool from teamMore structureCommunity strategy
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from Slideshare.net/unthinkingly
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Questions?
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Links
OnlineJournalismClasses.tumblr.comDelicious.com/paulb/crowdsourcingDelicious.com/paulb/hmicuttingsDelicious.com/paulb/hmi
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Books
Yochai Benkler: The Wealth of NetworksAxel Bruns: GatewatchingAxel Bruns: Blogs, Wikipedia, Second Life and BeyondAndrew Lih: The Wikipedia Revolution
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Last chance to get feedback on your community strategy and group blogs from both your tutor and your peers.
Lab
Monday, 21 March 2011
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