Day 2 of 2 day social media masterclass (julie mason)

Day TwoFacebook Timeline Masterclass

App Thumbnails111 x 74Great for

Calls To ActionMax 12

Top 3 most important

New CoverImage

851 x 315

* Rules applyProfile

Pic 180 x 180

About Section

Add Call To Action

Maximise Facebook Real Estate

Maximise Facebook Real Estate

• Good Images

• Use call to action in appropriate areas

• Compelling content

Secrets To Optimising Your Page...

Rules for Cover Image...

Get creative Show people using your product

Price or purchase info ie: 40% off Contact info Reference to features such as ‘Like’, ‘Share’ etc Calls to action Should not infringe anyone’s copyright Must not be primarily text-based

Creative Ideas...Theme

Creative Ideas...Extend your cover image

Creative Ideas...Maximise the space

Creative Ideas...Sensation

Creative Ideas...Belong

Creative Ideas...Identify

Thumbnails That Drive Traffic...

Larger Thumbnails for Apps 111 x 74 pixels

Up to 12 Apps can be shown on your Timeline Page

You can move the thumbnails around

Can customize except Photos, Likes, Videos

Great place for call to action

App Thumbnails...Strategy

App Thumbnails...

1. Click the top right hand corner of Thumbnail

2. Click Edit Settings

3. Click Change to edit the image

4. Enter text to name the Thumbnail and save

5. Click Okay

Custom Apps – where are they hiding?

Tabs are now called Apps

Custom pages have increased from 520 px to 810 px wide

No Default Tab setting

You can still do reveal/fan-gate pages

Find ways to be creative

Encourage your visitors to take action

How To Leverage Them...Give Freely

How To Leverage Them...Reveal/Fan-gate page

How To Leverage Them...Amazon Affiliate Page

Leveraging your custom page...

Use Thumbnails for organic traffic

Use Facebook Ads for direct traffic

Test and measure both!

Quick Results With Custom Apps...

Competitions/Promotions

Create engagement

Make it an attractive offer

Quick Results With Custom Apps...

Step 1

•Campaign idea & development

•Timeline the strategy

Step 2

•Create custom app

•Create FB Ad campaign to match

Step 3

•Start the campaign

•Moniter & manage results

Easy Ways To Build A List...

• Wildfireapp.com

Generate Massive Buzz With Competitons...

• Woobox.com

Generate Massive Buzz With Competitons...

Ikea Malmo Store

Set Up Shop Quickly & Easily...

Hot Line Pepper Products

Set Up Shop Quickly & Easily...

Hot Line Pepper Products

Set Up Shop Quickly & Easily...

Hot Line Pepper Products• New business

• customers are on Facebook (fish where the fish are)

• Payvment allows you to open a store for free saving

thousands on an eCommerce website

• Offers a fan discount – 10% off when you LIKE the page

Set Up Shop Quickly & Easily...

Legendary Suitjamas

Set Up Shop Quickly & Easily...

Legendary Suitjamas

Set Up Shop Quickly & Easily...

Legendary Suitjamas• 23 yr old Australian saw an opportunity from a TV show

“How I Met Your Mother” – suit pajamas one of the

character wears to bed

• created a FB page and spread the word to see how many

would respond. When 1,000 people LIKEd the page and

started actively communicating – he created the product

and launched the store

• Used discount offer to reward fans

Set Up Shop Quickly & Easily...

eCommerce solutions

payvment.com

storefrontsocial.com

Set Up Shop Quickly & Easily...

eCommerce solutions

payvment.com

storefrontsocial.com

Element #1 – A Good Headline

Importance Of Facebook Ads...

Element #2 – Picking the right image

image size = 100px x 80px

Importance Of Facebook Ads...

Element #3 – What’s your content?

Importance Of Facebook Ads...

Element #4 – Your offer

Importance Of Facebook Ads...

• Goal = encourage appointments for expectant mums• Created page where fans could view video of facility • Targeted women in 20’s & 30’s living near facility• Catchy headline “10,000 and counting” to highlight how many babies Dr Madison has delivered

Case Study – Sanford Health...

• 30% + increase in Dr Madison’s new patient numbers

• Greater community awareness & recognition

• 140% increase in traffic to doctor’s bio page in the two months that the campaign ran.

Case Study – Sanford Health...results

Content Layout...

1. Star Posts

2. Pin Posts

3. Add some history – change the date

Content Layout...Star Posts

Content Layout...Pin Posts

Content Layout...add some history

Content Layout...add some history

Timeline Images...precise measurements

Cover image: 851 x 315

Profile Picture: 180 x 180

Thumbnail image: 111 x 74

Images in wall post: 404 x 404

Highlighted images: 843 x 403

Content Layout...Admin panel

Content Layout...Admin panel