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Slides from Day 2 of the 2-Day Social Media Masterclass presented by Julie Mason, The Social Media Princess
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Day TwoFacebook Timeline Masterclass
App Thumbnails111 x 74Great for
Calls To ActionMax 12
Top 3 most important
New CoverImage
851 x 315
* Rules applyProfile
Pic 180 x 180
About Section
Add Call To Action
Maximise Facebook Real Estate
Maximise Facebook Real Estate
• Good Images
• Use call to action in appropriate areas
• Compelling content
Secrets To Optimising Your Page...
Rules for Cover Image...
Get creative Show people using your product
Price or purchase info ie: 40% off Contact info Reference to features such as ‘Like’, ‘Share’ etc Calls to action Should not infringe anyone’s copyright Must not be primarily text-based
Creative Ideas...Theme
Creative Ideas...Extend your cover image
Creative Ideas...Maximise the space
Creative Ideas...Sensation
Creative Ideas...Belong
Creative Ideas...Identify
Thumbnails That Drive Traffic...
Larger Thumbnails for Apps 111 x 74 pixels
Up to 12 Apps can be shown on your Timeline Page
You can move the thumbnails around
Can customize except Photos, Likes, Videos
Great place for call to action
App Thumbnails...Strategy
App Thumbnails...
1. Click the top right hand corner of Thumbnail
2. Click Edit Settings
3. Click Change to edit the image
4. Enter text to name the Thumbnail and save
5. Click Okay
Custom Apps – where are they hiding?
Tabs are now called Apps
Custom pages have increased from 520 px to 810 px wide
No Default Tab setting
You can still do reveal/fan-gate pages
Find ways to be creative
Encourage your visitors to take action
How To Leverage Them...Give Freely
How To Leverage Them...Reveal/Fan-gate page
How To Leverage Them...Amazon Affiliate Page
Leveraging your custom page...
Use Thumbnails for organic traffic
Use Facebook Ads for direct traffic
Test and measure both!
Quick Results With Custom Apps...
Competitions/Promotions
Create engagement
Make it an attractive offer
Quick Results With Custom Apps...
Step 1
•Campaign idea & development
•Timeline the strategy
Step 2
•Create custom app
•Create FB Ad campaign to match
Step 3
•Start the campaign
•Moniter & manage results
Easy Ways To Build A List...
• Wildfireapp.com
Generate Massive Buzz With Competitons...
• Woobox.com
Generate Massive Buzz With Competitons...
Ikea Malmo Store
Set Up Shop Quickly & Easily...
Hot Line Pepper Products
Set Up Shop Quickly & Easily...
Hot Line Pepper Products
Set Up Shop Quickly & Easily...
Hot Line Pepper Products• New business
• customers are on Facebook (fish where the fish are)
• Payvment allows you to open a store for free saving
thousands on an eCommerce website
• Offers a fan discount – 10% off when you LIKE the page
Set Up Shop Quickly & Easily...
Legendary Suitjamas
Set Up Shop Quickly & Easily...
Legendary Suitjamas
Set Up Shop Quickly & Easily...
Legendary Suitjamas• 23 yr old Australian saw an opportunity from a TV show
“How I Met Your Mother” – suit pajamas one of the
character wears to bed
• created a FB page and spread the word to see how many
would respond. When 1,000 people LIKEd the page and
started actively communicating – he created the product
and launched the store
• Used discount offer to reward fans
Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com
Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com
Element #1 – A Good Headline
Importance Of Facebook Ads...
Element #2 – Picking the right image
image size = 100px x 80px
Importance Of Facebook Ads...
Element #3 – What’s your content?
Importance Of Facebook Ads...
Element #4 – Your offer
Importance Of Facebook Ads...
• Goal = encourage appointments for expectant mums• Created page where fans could view video of facility • Targeted women in 20’s & 30’s living near facility• Catchy headline “10,000 and counting” to highlight how many babies Dr Madison has delivered
Case Study – Sanford Health...
• 30% + increase in Dr Madison’s new patient numbers
• Greater community awareness & recognition
• 140% increase in traffic to doctor’s bio page in the two months that the campaign ran.
Case Study – Sanford Health...results
Content Layout...
1. Star Posts
2. Pin Posts
3. Add some history – change the date
Content Layout...Star Posts
Content Layout...Pin Posts
Content Layout...add some history
Content Layout...add some history
Timeline Images...precise measurements
Cover image: 851 x 315
Profile Picture: 180 x 180
Thumbnail image: 111 x 74
Images in wall post: 404 x 404
Highlighted images: 843 x 403
Content Layout...Admin panel
Content Layout...Admin panel