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Presentation from the MSU Communicators Network on Oct. 13, 2011 focusing on the department newsletter aspect of the CNS communications plan.
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College of Natural Science
Content Marketing Strategy Overview
October 2011
By Michael Steger
Science is advancing rapidly
~40,000 alumni with
a wide range of
careers
CNS has 23 departments and
programs
Alumni associate more with
their degree unit than the
college
Build value of CNS programs to
increase gifts
Communications are a critical to
move people along the donor
continuum
Ignite Passion
Show Degree Equity
Our Plan
Department
Newsletters
InDesign Template!
Alumni Relations
Tactics
8 pages
From the
Department
Content by
CNS
Defined Audience:
Alumni with careers
outside of academia
Content Formula
• Letter from the Chair
• Alumni News
• Alumni Profiles
• Faculty Awards (non-MSU)
• Research Success
• Student Success, Experience
BRE
Content Marketing Strategy
Our Results
Increased alumni engagement
More connections
More Visits
Reaches
disconnected alumni
Increases
Exceeded Our Fundraising Goal
Last 2 Years
Recommended