College of Natural Science

Content Marketing Strategy Overview

October 2011

By Michael Steger

Science is advancing rapidly

~40,000 alumni with

a wide range of

careers

CNS has 23 departments and

programs

Alumni associate more with

their degree unit than the

college

Build value of CNS programs to

increase gifts

Communications are a critical to

move people along the donor

continuum

Ignite Passion

Show Degree Equity

Our Plan

Department

Newsletters

InDesign Template!

Alumni Relations

Tactics

8 pages

From the

Department

Content by

CNS

Defined Audience:

Alumni with careers

outside of academia

Content Formula

• Letter from the Chair

• Alumni News

• Alumni Profiles

• Faculty Awards (non-MSU)

• Research Success

• Student Success, Experience

BRE

Content Marketing Strategy

Our Results

Increased alumni engagement

More connections

More Visits

Reaches

disconnected alumni

Increases

Exceeded Our Fundraising Goal

Last 2 Years