Effect theory the spiral of silence theory

Media Effect theory

20092607 Lee Da-jeong

Index

Who is argue the spiral of silence theory

What is the spiral of silence theory

Example

Advantages and Disadvantages

Who is argue The Spiral of Silence Theory

Elisabeth Noelle-Neumann (1916 – 2010)

Elisabeth Noelle-Neumann is the German political scientist. She contributes the fa-mous model called “Spiral of Silence”. Through this Spiral of Silence theory Neumann indirectly explains the Jews sta-tus during World War II under Nazi’s con-trol. Adolf Hitler dominated the whole so-ciety and the minority Jews became silent due to the fear of isolation or separation.

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What is the Spiral of Silence Theory

Definition Theory

The one view dominated the public scene and others disap-peared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their attitudes to themselves when they think they are in the minority. This process is called “Spiral of Silence”.

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What is the Spiral of Silence Theory

Image of the Spiral of Silence Theory

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Example

Example Theory

1. In a company, the managing director decides to increase their working hour from 8 to 10 and send e-mail to all em-ployees. Majority of them accept this time changes and few employees are not satisfied with his decision. But they can-not or ready to express their thought publicly.

2. A person going out with a new group of people or on a date with someone you do not know very well.  When order-ing pizza for this theory, I would conform to the mushroom lovers because I feel I am in the minority since I do not like mushrooms and I think everyone else does.  Therefore I do not want to be rejected or alone in my opinions. 

Copyright by http://communicationtheory.org/the-spiral-of-silence-theory and http://www.uky.edu/~drlane/capstone/mass/spiral.htm

Advantages and Disadvantages

1. Spiral of Silence theory has both micro level and macro level explanatory process.

2. It works well during the public campaign, Senate and Par-liament.

3. Spiral of silence theory – which helps to raise question about considering the role and responsibility of media in the society.

4. The theory which is not considering the other explanation of silencing. In some cases the person may feel the major-ity’s ideas or opinion is much better than his own view.

5. It portrait overly negative view of media influence the av-erage people.Copyright by http://communicationtheory.org/the-spiral-of-silence-theory/

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