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This is my final presentation for E*Trade for ADV 420 in the Spring of 2012
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Aaron HaasADV 420
Different Types of Investing
Retirement
Family
College
Personalization
E*Trade will personalize an investing strategy for you
Social Media
• Attract and then identify the needs of the users
Social Media
• Then lead them to the right accounts
E*Trade Baby
Blogs
• Utilizing Blogs to inform potential investors towards the right steps to success
Search Engine Optimization
• Improve visibility of E*Trades’ websites, web pages and social media in search engines starting with the following keywords– Investing– Retirement planning– Financial Investing
Firms
How to Measure Results
Budget
• Employment–$175,000
• Advertising and placement–$250,000
• Internet Research–$30,000
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