Gamification in recruitment - Hackertrail case study - Manu Melwin Joy

Hackertrail CasestudyGamification in Recruitment

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Hackertrail• HackerTrail is a cloud-based

recruitment solution exclusively for the IT industry. They use a combination of social recruitment and gamification to connect top talent with the right job opportunity.

Hackertrail• Resource Solutions recently

ran a campaign through Hackertrail, a website which is set up to invite IT candidates to complete challenges – for example, hacking a website – the results of which are then shared with potential employers.

Hackertrail• They trialled this for a

telecommunications client in Asia. The target audience for each campaign was a specific set of technologists residing in Malaysia, with a particular focus on those that reside in Kuala Lumpur.

Hackertrail• The online coding challenge

was shared through a

number of social media

sites for three specific

skillsets: Java Software

Engineer PL/ SQL Developer

and IP Support Engineer.

Hackertrail• For hackers, they provide you

with as much information as is

available about the job and the

company, empowering you to

make an informed decision

about a job opportunity even

BEFORE you apply for the job.

Hackertrail• They invite you to take

short challenges so your

prospective employers can

understand how you think,

and what makes you stand

out from the crowd.

Hackertrail• They invite you to take

short challenges so your

prospective employers can

understand how you think,

and what makes you stand

out from the crowd.

Hackertrail• The Results

–685 candidates visited

the challenge site,

with 42 registering to

complete the

challenge.