How layar can contribute to education webinar 30th april 2014

Layar In Education

Georgia DiaconescuOlga Beza April 2014

GEORGIA DIACONESCUInteractive Print Consultant

OLGA BEZASupport Engineer

TODAY’S SETUP

● 45 minute presentation● Questions via GoTo “question box”

● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/education

● Part of the Layar in Business Webinar Series

UPCOMING EVENTS

www.layar.com/events

AGENDA

● Introduction & about Layar

● Layar in Education

● Examples

● 7 Tips for AR in Education

● Product walkthrough

● New Educational Pricing

● Questions and Answers

1992 - Tom Caudell and David Mizell coin the term “augmented Reality”

1968

Ivan Sutherland

1984

The Terminator heads-up display

LAYAR

2009 - with the advent of

smartphones with a camera

and a digital compass,

Layar realized the potential

to deliver Augmented Reality

to anyone owning such a device

Today, Augmented Reality rides the wave of smartphone growth

HOW IT WORKS

It starts with an attention grabbing

front page or image

with a call-to-action to scan

HOW IT WORKS

Hold the device

over the page

with the Layar

app and tap to scan

HOW IT WORKS

The image is then analyzedand its fingerprint is looked up in the “cloud” database

HOW IT WORKS

This is AUGMENTED REALITY

After a match, digital media is downloaded and placed

on the image

● Image Recognition

● Augmented Reality for Content & Interactivity

● No special printing technology

● No special codes

BETTER THAN QR-CODES

No ugly visuals

Rich media like video and 3D

Update content after publishing

‘Wow’ effect

THE FUTURE OF ONLINE IS OFFLINE

AR is a 1 billion market opportunity (Juniper Research)

MOBILE PLATFORM is growing fast - 1.5 B smartphones

Research highlights what users do on their phones today

WHERE they are/go (location)

What they LIKE (social),

What they DO (big data & the cloud),

What they SEE (IR & AR) and SCAN (BLE, beacons)

DIGITAL WORLD is seeping into REALITY and

the future of Online is Offline (Layar for Google Glass) Image Recognition & Augmented Reality

BIG DATA

About

LAYAR WORLDWIDE

Founded in 2009

Backed by Intel Capital, Prime, Sunstone

30 people in Amsterdam, New York & Toronto

ABOUT LAYAR

in Education

Exciting times ahead for education professionals!

Demographic change & high levels of expenditure drive a

growth forecast of 7% per year until 2017.

Within that, education technology is predicted to be the fastest growing market. [UK

GOV study]

TECHNOLOGY & EDUCATION

“If we teach today as we taught yesterday, we rob our children of tomorrow.” -John Dewey

Sales of textbooks - expected double-digit growth in 2014, high demand

despite the digital disruptions we are presented with.

MEANWHILE …

Technology is making decisive strides into the education sector

.. and students embrace innovations at an intuitive pace.

Recent study - only ⅓ of middle school students prefer to read digital materials, rather than

printed textbooks.

TEXTBOOK PARADOX ?

Traditional approaches to education still seem resilient.

HOWEVER..

One factor which will undoubtedly shift the current paradigm: mobile devices as lifestyle companions - ubiquitous, easy-to-use

Mobile learning is becoming an integral part of K-12 education.

Among students who owned a tablet, 82 % said they used the device for academic purposes. (University of Central Florida study)

MOBILE IN EDUCATION ON THE RISE

1 - SUPPORTS RETENTIONInnovative teaching methods reignite student's interest in the classroom, thus improving student

retention

2 - GROWS ENGAGEMENTResulting in more interaction with the material as well as duration of working with the material. This

leads to Enhanced Educational Experience and a higher overall effectiveness of the learning process.

3 - SUPPORTS ALUMNI COMMUNICATIONEnhanced communication materials show how innovative the institution is as well as the advances of the

use itself.

4 - SUPPORTS CURRENT TREND OF CONNECTIVITY & IMMEDIACYStudents are used to being online all the time & serviced immediately. With Ar printed textbooks can be

updated live using AR as well as being interactive.

7 REASONS FOR AR IN EDUCATION

5 - ENABLES ASSESSMENT SUPPORTSimple tests can be added to existing books enabling teacher to see how far

students have progressed.

6 - ENABLES DISTANCE LEARNINGThe teachers don’t have to be there in person. Adding videos, animation and

more to existing books enables independent and distance learning

7 - EXTENDS THE ‘LIFE’ OF PRINT MATERIALSBy linking print materials to new and updated digital forms of educations the

print materials stay relevant.

7 REASONS FOR AR IN EDUCATION

AR can support recruitment, as well as school marketing and branding efforts

WHAT IS POSSIBLE?

SCHOOL BROCHURES - FLYERS - POSTERS with ..

➔ Videos and slideshows of campus life (dorms, sports, local area etc)

➔ Videos of classes

➔ Video interviews of professors and student testimonials

➔ Link to pages with more information, professor resumes, etc.

➔ Links to pictures of alumni to show where people go after graduating

➔ Social media - enable liking and tweeting

➔ Provide call back buttons for questions

➔ Link to enrollment forms

AR IN EDUCATION MARKETING

Examples

PACE

The University of Winnipeg published PACE - a career services magazine - with

interactive print built in! The pages enable readers to see more information about the

magazine & access

OXFORD BROOKES

Oxford Brookes University enriched their Undergraduate Prospectus 2014

GEORGE WASHINGTON UNI

The George Washington University Office of Undergraduate Admissions uses

Layar to enrich printed student recruitment marketing materials

with extra digital content.

TROY UNIVERSITY

Explore your inner warrior - Troy University recently augmented a campaign to

promote the university

DINOSAUR ENCYCLOPEDIA

This interactive dinosaur encyclopedia educates children about incredible facts about the prehistoric world.

Presents the different species of dinosaurs, their attack and defence techniques, their skeletons.

PEARSON

Developed by Pearson and Layar, “BouncePages” instantly connects textbooks to

digital content, allowing students to discover interactive content illustrating the

concept being taught.

INTERACTIVE WORLD MAPS

Enjoy the personalized, fun yet educational maps for kids. The wall art is

professionally designed and printed locally using latest eco-friendly techniques

and avalibke as posters, puzzles, curtains and more.

INTERACTIVE WORLD MAPS

BOISE STATE UNIVERSITY

Advanced Typography students created planet posters based on the concept that humans use both science and

religion to explain the unexplainable.

Video and audio related to the still images are visible using Layar.

USGS WATERMAP

USGS uses augmented reality to teach kids about the water cycle

ESTELAS DE CANTABRIA

Primary school teacher Fernando Herrera Díaz at IES Estelas de Cantabria (Spain) used Layar for his class of

nine-year-olds; their task was to do research about energy resources.

EXETER COLLEGE

Exeter College created augmented door hangers for their students.

Upon scanning, students access an awesome video of various students and teachers,

wishing good luck to everyone with their studies.

7 Tips for AR in Education

# 1 - ADD WORD EXPLANATIONS WITH TEXT AND IMAGES

Use AR with textbooks and enhance pages with extra

explanatory information (links, text and images).

Keep it simple for you to make - use existing images or

add a simple, textual explanation

# 2 - ADD EXPLANATORY VIDEOS, TUTORIALS

If you are able create your own video and use the Layar Creator

to place them on the page. Also YouTube videos may be used.

Video is the most popular AR media format.

7 TIPS FOR AR IN EDUCATION

# 3- ADD POP QUIZ AT THE END OF CHAPTER

Students use AR to do a test at the end of a chapter in a school

book. The teacher creates the test and gets the collected

answers for review.

This is a way of AR testing the students on the material they are

studying.

More information in the Industry Overview document!

7 TIPS FOR AR IN EDUCATION

# 4 - ADD REVIEWS BY OTHER STUDENTS IN VIDEO/TEXT

Needs good involvement by the teacher - gathering feedback

from former students.

Former students offer tips on how to study the material, share

what they liked about the book, what they didn’t.

7 TIPS FOR AR IN EDUCATION

# 5 - CREATE EDUCATIONAL POSTERS

Using video, text and images

These are posters that hang in well visited places.

Students scan the posters to learn more about the

subject matter. More than one student at a time can

experience the posters.

7 TIPS FOR AR IN EDUCATION

# 6 - CREATE A TREASURE HUNT WITH IMAGES

Create a treasure hunt by hanging different images

around the school (knee height, if that is appropriate to

the average height age of the students).

Students have to collect letters from these posters (each

depicting an animal, or object) to form a word and win

the challenge.

7 TIPS FOR AR IN EDUCATION

# 7 - CREATE A TIMELINE

Idea from Early Adopter for the Avenues School

It starts with a timeline poster. Each class or group of students have the assignment to fill the timeline in AR, with information on history, art or any other content.

It becomes an interactive learning tool - learning by creating

It can be displayed in the school as an educational poster for other students and periodically updated with new, exciting content.

Students will be working on their computers, using the Layar Creator to do this project.

7 TIPS FOR AR IN EDUCATION

Product Walkthrough

THE LAYAR APP

Free - iOS and Android

Works on smartphones & tablets

Shows 2D &3D

Geo based & Interactive Print

Reads QR-Codes

Extend Content with Pop-out and save

CHOOSE ONE OF THE 3 FLAVOURS

1. Do it yourself with the Layar Creator

2. Work with Layar Interactive Print Services

3. Work with a Layar Partner

DIY: THE LAYAR CREATOR

Drag & drop

content creation

Enhance a page

in less than

1 minute

DRAG & DROP BUTTONS

Basic Media Social Advanced

STATISTICS

WHAT KIND OF CONTENT?

ACTIVATION

Usage is directly tied to visual activation.

No call to action? No usage!

LAYAR HELP CENTER

LARGEST10 million downloads in the US, 38 million worldwide

75,000 marketeers & publishers on the Layar Creator

EASIESTMake a page interactive under a minute

FIXED PRICE*$60 per image no matter size of print run or usage

LAYAR DISCOUNTED PRICING

https://www.layar.com/pricing/discount/

Layar Educational Pricing

WHO IS ELIGIBLE?

Small groups and organisations in the education,

charity, art, culture or non-profit sectors.

E.g.: school yearbook, university recruitment materials,

charity event flyers, museum brochures etc.

LAYAR INTERACTIVE PRINT SERVICES

IDEATION & PLANNING

REVIEWING & ANALYZING

PRODUCTION & LAUNCH

Inquiries:

sales@layar.com

LAYAR PARTNERS

Work with one of the 60 Layar Partners.

Find yours at www.layar.com/partners

Questions & Answers

Get this deck, the recording of today’s show,

industry overview tomorrow at www.layar.com/education

GET THIS DECK & MORE

OLGA BEZASupport Engineer

THANK YOU!

GEORGIA DIACONESCUInteractive Print Consultant