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10 steps to create a great story!
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Copyright youspi 2012
How to create a great STORY
Copyright youspi 2012
10 steps to a perfect story
# 1: What is the purpose of your story? What do I want to achieve?
# 2: What emotions I want to wake up?# 3: Who is your hero.# 4: Find your story.# 5: Find the heart!# 6: Start emotional and stirring.# 7: What is your happy end?# 8: Tell the path to knowledge?# 9: Story boarding for the digital world. # 10: Test your stories.
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Copyright youspi 2012
What I want to convey?To what extent?What I want to trigger in the concrete?
#1 What is the purpose of your story?
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#2 Which Emotionen?
Anxiety, even despairAnger, even ragejoymourningDisappointment, pity, sympathy, envy, pride and love.
2013,02,24 - http://i-heart.eu/mehr-zu-iheart-2/emotionen/
Copyright youspi 2012
Bild: http://www.amazon.de/All-Marketers-Liars-Preface-Works/dp/1591843030/ref=sr_1_10?ie=UTF8&s=books-intl-de&qid=1283931788&sr=8-10
Which
emotionsYou want to leave?
Do not search for the right
message or medium Like you content to transmitted.
Customers buy
emotiones, needsno functionen
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Dimensions of enthusiasm
surprise appreciation otherness experience
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#3 Find your hero
Target hero
Trust in leadership ManagerTarget group should be active Target groupBrand strengthening product / location
Target group is designed to help organisation
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#4 Find your story.
For whom do I tell the story?
Are there industry-specific topics?
Are there places special characters, original stories?
Copyright youspi 2012
11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html
#5 Find your heart
What is the moment where everything changes?What makes the story interesting?What I've been working out?
What details do I have to tell?(explicit knowledge / tacit knowledge)
Copyright youspi 2012
#5 Find your heart.
Try to find pictures, and describethem!
Show your HEART, don‘t tell about it!
Copyright youspi 2012
#6 Start emotional and stirring.
It started with a journey…Last week a visitor…
THE CAT RULE!the string is not too close and not too far
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Ein Happy End – a vision for the majority of mankind a reason To tell a story
11.2011 - http://www.adpic.de/lizenzfreie_bilder/Symbolische%20Bilder/Liebe/Herz_371902.html
#7 What is your happy end?
Copyright youspi 2012
Voltage / Hurdles / Contrast / challenges
#8 Tell the path to knowledge.
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#09 Storyboarding
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#10 Test your story.
• Focus Groups• Lead User • Crowd Sourcing• surveys• Usability Testing
• creativity
tell it to your friends and related
Blue PrintCustomer JourneyStorytelling
Copyright youspi 2012
Copyright youspi 2012
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